Edmonton Radio PPMs .. The Demographics, courtesy David Bray

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Edmonton
% Share of Hours Tuned
(Mon.-Sun, 5a-1a)
Station A12+ A12+ W25-54 W25-54 M25-54 M25-54
PPM PPM PPM PPM PPM PPM
Aug. 26- May 27- Aug. 26- May 27- Aug. 26- May 27-
Nov. 24 25-Aug Nov. 24 25-Aug Nov. 24 25-Aug
CBC Radio One 7.9 7 4.1 3.5 3.5 3.3
CBC Radio Two 1.5 1.1 0.7 0.5 1.5 1.1
CFBR-FM The Bear 8.6 5.5 6.6 4.4 13.1 8.6
CFCW 3.9 4.3 0.5 0.2 0.8 1.6
 104.9 Virgin Radio 3.4 2.7 4.5 4 4.5 3.1
TSN 1260 2.4 2.2 0.2 0.2 5.3 4.9
KISS 91.7 5.8 4.3 8.9 5.6 4.6 3.9
Sonic 102.9 6.8 7.5 12.8 11 11.4 14.1
630 CHED 7.4 6.7 2.1 1.5 4.6 4.4
Global News880 1.2 1.6 0.5 0.4 1 0.9
K97 5.1 5.4 4.1 5.4 7.2 6.2
CISN Country 5.3 6.3 6.5 9.4 3.7 4.9
UP 99.3 6.4 7.4 8.8 8.7 4.5 8.2
Hot 107 4.1 3.4 4.6 6.1 5 2.8
95.7 CRUZ FM 3.9 4.2 2.1 2.9 7.9 8.1
92.5 The Chuck 3.3 4.5 3.6 5.2 2.5 3
102.3 NOW! Radio 8.9 10.3 16 18.9 8.7 9.3
96.3 The Breeze 6.9 7.5 7.8 4.9 2.9 3.1
CKUA-FM 3 3.2 1.7 3 4.1 3.8

For M18-34, SONIC leads the way posting a 16.2% followed bv the BEAR with 15.1%. NOW led with F18-34 delivering a 16.1%.

https://www.brayandpartners.com/articles/bbm-reviews/388-numeris-overview-ppm-ratings-dec-2019.html

1 COMMENT

  1. Not exactly easy to read but wow those are some crazy wild swings. Sales Reps and PD’s etc gotta wonder on the ppm #’s. Anywhere from 3-7 share swings in 6-8 months. Way to go Bear…8.6 to a 13.1 men. Crazy. Sonics numbers are very impressive

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