Most TV Viewers Wait to Stream a Show Rather Than Watch Ads


They also like to binge episodes instead of waiting week-to-week

The results underscore the challenge networks face trying to compete with streaming services.
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Americans are happy to wait to watch new seasons of their favorite television shows until they arrive on streaming platforms if it means skipping commercials.

A survey from ItsWorthMore, a company that buys back used electronic devices, found that 67.4% of respondents wait to watch television programming until it lands on a streaming service because they want to avoid commercial breaks. The same number of people said they wait so they can binge watch the program instead of waiting for episodes to debut week by week.

Fifty-three percent of respondents said they wait to watch new seasons of their favorite television shows until they are available on streaming platforms, and 42% have begun watching a show on television only to switch to watching it on a streaming service. Respondents who primarily used Hulu were most likely to have started a show on television and then switched to streaming, the survey found.

About one-third of respondents said they watch shows exclusively on streaming services, and one in four viewers preferred programming created by streaming services to television networks. Respondents who primarily used Amazon Prime were the most likely to say they preferred streaming to television due to the production quality of the show, and respondents who primarily used Netflix were the most likely to say they preferred streaming due to the diversity in the actors on the programming.

Read more  HERE.

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