We just heard of the switch this morning. Bell Media’s Sun FM in Kelowna has now become Virgin 99.9 FM
here’s the new website
History of 99.9 FM Kelowna…
CHSU traces its origins to 1995 when the Canadian Radio-television and Telecommunications Commission (CRTC) granted Four Seasons Radio Ltd. a new FM licence for the Kelowna market offering country music. Its initial call letters were CKBL and its branding was 99.9 The Bullet. “The Bullet” signed on in October, 1995, and was the sister station of CKIQ, a news/talk radio station on the AM band that was owned by Four Seasons Radio Ltd. as well. In 1996, Okanagan Skeena Radio Group Ltd. acquired a number of radio stations in the Okanagan market when it bought out Four Seasons’ parent company.
One year later, in 1997, “99.9 Sun FM” replaced “The Bullet” by offering a hot adult contemporary music format. Its call letters were changed to CHSU as well. Simultaneously, CKIQ changed its call letters to CKBL, which meant the Kelowna market lost a news/talk radio station leaving cross-town competitor CKOV (since early 2010, an FM station with the call letters CKQQ) as the sole station offering that format. CKBL continued to offer country music on the rebranded 1150 AM The Bullet. (Courtesy of Wikipedia)
I assume this rebranding applies to all stations on the Sun-FM Network and not just Kelowna?
from what I understand, Donovan, Sun FM in Vernon will remain Sun FM…
Oh joy. Another cookie cutter waste of bandwidth. Virgin is terrible.
Balloons, T- shirts. Name change. Yawn. Upper management pats each other on the back.