Vancouver: CBC Radio One grabs the #1 spot for A12+ with a 16.9% share of hours tuned (down from 17.0%).
Taking the top spot for F25-54 was QM-FM, posting a 17.3% share (down from 18.6% last time out).
FOX grabs the lead for M25-54 listeners, delivering a 13.1% share (up from 11.9%).
The FOX is well out in front for M18-34 with a 16.1 % share of hrs. tuned (down from 16.6%).
When it comes to Females 18-34, oddly enough, Rock101 takes top spot posting a 13.9 % share (down from 14.3%).
Vancouver
% Share of Hours Tuned
|
Station |
A12+ PPM May 27- Aug 25 |
A12+ PPM Feb. 25- May 26 |
W25-54 PPM May 27- Aug 25 |
W25-54 PPM Feb. 25- May 26 |
M25-54 PPM May 27- Aug 25 |
M25-54 PPM Feb. 25- May 26 |
|
CBC Radio One |
16.9 |
17.0 |
4.3 |
5.8 |
8.7 |
13.0 |
|
CBC Radio Two |
3.1 |
2.3 |
.8 |
.6 |
1.0 |
1.1 |
|
94.5 Virgin Radio |
5.3 |
4.6 |
7.3 |
6.8 |
5.9 |
6.0 |
|
Rock 101 |
10.3 |
10.5 |
8.5 |
10.2 |
11.2 |
9.6 |
|
99.3 The Fox |
5.5 |
5.3 |
6.7 |
5.9 |
13.1 |
11.9 |
|
BNN Bloomberg Radio |
.4 |
.3 |
0.0 |
0.0 |
.1 |
.2 |
|
KISS Radio 104.9 |
3.9 |
3.6 |
8.1 |
7.6 |
3.9 |
2.9 |
|
104.3 The Breeze |
3.5 |
4.4 |
3.8 |
3.6 |
3.8 |
4.2 |
|
AM 730 Traffic |
.9 |
1.0 |
.6 |
.8 |
1.6 |
1.5 |
|
103.5 QM FM |
8.9 |
10.9 |
17.3 |
18.6 |
7.4 |
9.0 |
|
CISL Sportsnet 650 |
1.0 |
1.4 |
2.7 |
3.0 |
.7 |
1.0 |
|
93.7 JR FM |
4.9 |
5.4 |
8.1 |
9.4 |
4.1 |
3.7 |
|
96.9 Jack FM |
6.4 |
5.6 |
8.3 |
7.6 |
8.9 |
6.6 |
|
CKNW |
11.5 |
10.3 |
.7 |
.5 |
10.2 |
10.1 |
|
102.7 The Peak |
2.7 |
2.5 |
5.4 |
4.3 |
3.3 |
3.6 |
|
TSN 1040 |
2.2 |
2.2 |
.2 |
.3 |
2.5 |
2.1 |
|
News 1130 |
3.6 |
4.7 |
3.9 |
4.7 |
5.8 |
4.3 |
|
Z 95.3 |
4.7 |
4.4 |
8.2 |
6.1 |
2.1 |
4.8 |
|
Praise 106.5 |
2.3 |
2.4 |
2.9 |
2.4 |
3.4 |
3.0 |
Hard to believe but it looks like Sportsnet 650 beats NW in W25-54. Not sure what happened to the guys listening to that station.
NW has zero women listening. Why would they? NW’s audience is primarily male 55+ and they could do nicely sticking to that with that demo sitting on tons of consumer cash. Attempts to young up the audience is laughable and amateurishly done. The 25-54 female has zero interest in NWs droning on about politics, SNC Lavalin, Oppenheimer Park etc. Older males will put up with a boring format/hosts, but females will not.
RadioSucks
” NWs audience is primarily 55+ and they could do nicely sticking to that demo sitting on tons of consumer cash”.
NO KIDDING!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!
How and why do the suits that run Corus/Shaw not get that undeniable fact.
The advertisers get it. Listen to the ads, investment, divorce, jewlery, funerals, care homes etc
I will suggest this to the gurus of Vancouver Radio. Take am 650 and put a complete oldies format on it. TSN has the sports for Vancouver. Divorce the 2. Better yet, open up some real channels and finally use some real honest HD Channels and expand the formats in Vancouver. When will they wake up to what already is used to expand the radio dial. There is nothing wrong with the radio dial here, please come to the future. It’s now 2019. Doesn’t anyone want to bring in some higher revenues??? Stop running the local radio dial likes it’s still 1965!!!