David Bray’s Demographic Breakouts for Vancouver Radio PPM’s .. Sept. 2019

Vancouver: CBC Radio One grabs the #1 spot for A12+ with a 16.9% share of hours tuned (down from 17.0%).

Taking the top spot for F25-54 was QM-FM, posting a 17.3% share (down from 18.6% last time out).

FOX grabs the lead for M25-54 listeners, delivering a 13.1% share (up from 11.9%).

The FOX is well out in front for M18-34 with a 16.1 % share of hrs. tuned (down from 16.6%).

When it comes to Females 18-34, oddly enough, Rock101 takes top spot posting a 13.9 % share (down from 14.3%).

                                                        Vancouver

                                       % Share of Hours Tuned

Station

A12+

PPM

May 27-

Aug  25

A12+

PPM

Feb. 25-

May 26

W25-54

PPM

May 27-

Aug  25

W25-54

PPM

Feb. 25-

May 26

M25-54

PPM

May 27-

Aug 25

M25-54

PPM

Feb. 25-

May 26

CBC Radio One

16.9

17.0

4.3

5.8

8.7

13.0

CBC Radio Two

3.1

2.3

.8

.6

1.0

1.1

94.5 Virgin Radio

5.3

4.6

7.3

6.8

5.9

6.0

Rock 101

10.3

10.5

8.5

10.2

11.2

9.6

99.3 The Fox

5.5

5.3

6.7

5.9

13.1

11.9

BNN

Bloomberg Radio

.4

.3

0.0

0.0

.1

.2

KISS Radio 104.9

3.9

3.6

8.1

7.6

3.9

2.9

104.3 The Breeze

3.5

4.4

3.8

3.6

3.8

4.2

AM 730 Traffic

.9

1.0

.6

.8

1.6

1.5

103.5 QM FM

8.9

10.9

17.3

18.6

7.4

9.0

CISL Sportsnet 650

1.0

1.4

2.7

3.0

.7

1.0

93.7 JR FM

4.9

5.4

8.1

9.4

4.1

3.7

96.9 Jack FM

6.4

5.6

8.3

7.6

8.9

6.6

CKNW

11.5

10.3

.7

.5

10.2

10.1

102.7 The Peak

2.7

2.5

5.4

4.3

3.3

3.6

TSN 1040

2.2

2.2

.2

.3

2.5

2.1

News 1130

3.6

4.7

3.9

4.7

5.8

4.3

Z 95.3

4.7

4.4

8.2

6.1

2.1

4.8

Praise 106.5

2.3

2.4

2.9

2.4

3.4

3.0

https://www.brayandpartners.com/

Published on September 5, 2019 at 5:32 pm by Ron Robinson

Comments

September 5, 2019 - 9:40 pm

mark

Hard to believe but it looks like Sportsnet 650 beats NW in W25-54. Not sure what happened to the guys listening to that station.


September 7, 2019 - 11:46 am

RadioSucks

NW has zero women listening. Why would they? NW’s audience is primarily male 55+ and they could do nicely sticking to that with that demo sitting on tons of consumer cash. Attempts to young up the audience is laughable and amateurishly done. The 25-54 female has zero interest in NWs droning on about politics, SNC Lavalin, Oppenheimer Park etc. Older males will put up with a boring format/hosts, but females will not.


September 11, 2019 - 6:29 am

13

RadioSucks
” NWs audience is primarily 55+ and they could do nicely sticking to that demo sitting on tons of consumer cash”.
NO KIDDING!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!
How and why do the suits that run Corus/Shaw not get that undeniable fact.
The advertisers get it. Listen to the ads, investment, divorce, jewlery, funerals, care homes etc


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