Nielsen: In US, Radio is Still the ‘King of Reach’

June 2019 ‘Audio Today’ Report Finds Radio Reaches 272 Million Americans

courtesy AllAccess.com     June 17, 2019
  • nielsenlogomobilefriendly2018.jpgJune 2019 Report

    NIELSEN has released its JUNE 2019 Audio Today report, offering insights regarding listening trends, in all its various forms, including podcasting and smart speakers.

    The Highlights:

    AM/FM radio notably stands out from the crowd: radio reaches more Americans each week (92%) and 272 million Americans than any other platform. Across age, gender and ethnicity, radio consistently connects with a large number of consumers.

    When NIELSEN looked at these demographics by gender, listenership remains strong. Both women and men 18-49 use radio in large numbers, with their listenership nearly equal at 65.9 million (97%) and 65.4 million (98%), respectively. And again, Country is the top format for both genders.

    When NIELSEN looked at these demographics by gender, listenership remains strong. Both women and men 18-49 use radio in large numbers, with their listenership nearly equal at 65.9 million (97%) and 65.4 million (98%), respectively. And again, Country is the top format for both genders.

    The Steady Reach Of Radio: Winning Consumers’ Attention 

    The company notes, “If there’s one thing we’ve learned about radio, it’s that its mass appeal has been consistent over time as America’s top reach medium. The original electronic media, radio continues to reach more Americans than any other platform measured by NIELSEN. Among adults 18+, radio reaches 92% of U.S. adults every week.

  • MORE CHARTS, MORE DETAIL  HERE  AT AllAccess.com
Published on June 17, 2019 at 12:27 pm by mikedup

Comments

There are currently no comments on this article.

Be the first to comment - leave one below.

Leave a Reply

Text Groove for Radio