Vancouver Radio PPM Ratings .. Feb. 25 – May 26 2019

Survey period: February 25, 2019 – May 26, 2019
Demographic: A12+
Daypart: Monday to Sunday 2am-2am
Geography: Vancouver CTRL

Station                                                                     AMA (000)           Daily Cume (000)    Share (%)   Share Trend

CBU+          Radio One                                           18.3                            217.7                                  17.6               +3.3

CHQMFM    QM/FM                                             11.6                            363.1                                  11.2               -3.7

CFMIFM     Rock 101                                             11.0                            245.1                                 10.5              +0.6

CKNW          News/Talk 980                               10.8                            160.9                                 10.4               +0.2

CJJRFM       JR Country                                          6.2                             147.5                                  5.9               +0.5

CJAXFM      Jack FM                                                5.6                             194.2                                   5.4               +0.7

CFOXFM     New Rock                                            5.3                            148.9                                    5.1               -0.1

CKWX           All News 1130                                  4.9                            174.8                                   4.7               -0.3

CFBTFM     Virgin Radio                                        4.7                           242.0                                    4.5               -0.7

CKZZFM       Z 95.3                                                  4.5                             197.6                                   4.3              +0.1

CHLGFM     The Breeze                                         4.3                            158.8                                   4.2              +1.3

CKKSFM      KiSS 104.9                                         3.6                             172.4                                  3.5             +0.6

CKPKFM      The Peak                                            2.5                            108.8                                  2.4                -0.1

KWPZFM      Praise FM                                        2.4                               52.7                                  2.3                -0.2

CKST             TSN 1040                                           2.2                              52.2                                   2.2               -0.1

CBUFM       Radio Two                                           2.3                              62.3                                   2.2              -0.7

CISL              Sportsnet 650                                   1.4                              35.5                                   1.4             +0.1

CHMJ           All Traffic 730                                   1.0                              68.3                                   1.0              -0.1

CFTE            BNN Bloomberg                               0.3                              12.0                                  0.3                n/c

Spill Stations: CKKSFM (Vancouver/Chilliwack), KWPZFM (Vancouver/Abbotsford)
February 25, 2019 – May 26, 2019
Average Daily Universe: 2,348,000
PPM Top-line Radio Statistics
Vancouver CTRL
TERMS
Average Minute Audience (000): Expressed in thousands, this is the average number of persons exposed to a radio station during an average minute. Calculated by adding all the individual minute audiences together and dividing by the number of minutes in the daypart.
Average Daily Cume (000): Expressed in thousands, this is the average number of unique listeners who were exposed to the station for at least one minute during an average day. Calculated by adding the number of unique listeners each day and dividing it by the number of days in the analysis.
Share: Within a central market area, the estimated total hours tuned to that station expressed as a percentage of total hours tuned to Total Encoded Radio.
Average Daily Universe: The average daily universe for the analyzed period. The universe is expressed as daily averages because it changes slightly daily as the intab changes.
© 2019 Numeris. All rights reserved.

Published on June 6, 2019 at 10:52 am by boredop

Comments

June 6, 2019 - 12:50 pm

Terry Bell

Once again we compare apples and oranges. FM should not be lumped in with AM. Break them out separately so it can be shown how they stack up with their real competition.


June 6, 2019 - 2:04 pm

Don

Nobody in the business separates AM and FM like that.


June 6, 2019 - 2:55 pm

Huggy B.

One wonders what CBC’s share would be if Radio One wasn’t available on FM.


June 6, 2019 - 3:01 pm

News watcher

Breaking out the champagne over at the public broadcaster.


June 6, 2019 - 3:07 pm

Don

@Huggy B

Radio One certainly saw big gains when they started moving to FM. The listening proportion to an AM/FM simulcast isn’t measured in Canada, but in similar situations in the US, it’s about 70% FM.

I’m sure CBC has their own research on this, but it’s not publicly available.


June 6, 2019 - 5:04 pm

Brad

None of the stations should be proud of what they produce. Radio in Vancouver is just not what it once was. I’d love to see a return of CFOX from the late 1980s to mid 1990s. Why is this so difficult?


June 6, 2019 - 6:27 pm

Jeremy

Do you have a time machine Brad?


June 6, 2019 - 6:55 pm

Roger Stone Jr.

I just don’t understand NW’s pathetic Adult 25-54 numbers. It’s even worse when you log k at their Females 25-54 (.1%). You can’t make any money with those numbers. All boils down to hosts, content, execution. Most of all, authenticity. I’m in that sweet spot demo, and switched to CBC long ago—the hosts are into it, NW’s going through the motions.


June 6, 2019 - 7:01 pm

Roger Stone Jr.

Oooops….’look at their’


June 6, 2019 - 7:19 pm

Ron Burgundy

While I agree with Roger Jr., I checked David Brey’s breakdown. NW’s F25-54 (0.5%). Either which way, you need females to attract ad agency buys. CBC numbers are huge. Their hosts are just better informed.


June 6, 2019 - 8:30 pm

13

@. my good buddy David Whens the last time you heard a cheer go up

“WERE NUMBER FOUR”


June 6, 2019 - 8:52 pm

13

Mr Bell, have the ratings ever been am fm specific? Looking at market share it seems that neither band width is competing against whatever it is people listen to these days.


June 6, 2019 - 9:12 pm

Huggy B.

@Don Interesting, didn’t know about the 70/30 split, but it makes a lot of sense. So Radio One has superior sound quality, no ads, and not to mention the resources of a public broadcaster as well. Not exactly a level playing field.


June 8, 2019 - 6:21 am

Donald Rump

QM-FM is number one in my book for easy listening, information, and fun. NW, it is what it is, and for those with rose-colored glasses on, times change, people changes, the world changes. I always remember Doc Harris back in the 1990s stating, ‘it is time for one in a row’, referring to changes and they had time to play one song between commercials. They only play music on Christmas Day now but who is listening.


June 8, 2019 - 4:43 pm

Bagoverheadguy

So what’s for the over 54 crowd? I’m part of that group and love 60’s – 90’s music in particular.
The Breeze 104.3 in Vcr started strong playing that era, but are pulling back, to which I say See You!
Over 54 is a huge demographic that is being overlooked in retail & radio…too bad, because we’re healthy, active & have $$$ to spend.


June 8, 2019 - 9:38 pm

OLDradioTVguy

NW just hasn’t kept up with changing times. Former program director Ian Koinegsfest owns some of this, and his replacement Larry Gifford hasn’t been much better.


June 10, 2019 - 2:47 am

Larry Jordan

I’m an old foggy (62), and former CKNW regular.
However I have no idea why anyone would listen to that station today.

What the hell can/would/could “Lynda Steele” tell me at 2:15 in the afternoon…
that I can’t find online in 14 seconds … or on CBC radio.

NW seems to want to emulate local CBC
EXCEPT with:
– No budget for producers or original content
– Tons of long, annoying commercial breaks
– News “announcers” who often sound like they’re 17
– And show hosts that are about as interesting and “dynamic” as the average hair stylist.

Nothing lasts forever.
Radio stations come and go.
CKNW is an anachronism.
It’s time has long past.


June 10, 2019 - 2:56 pm

Roger Stone Jr.

Gotta agree with Larry. Their news readers stink. They had a chance to hire some of the greats like Kerry Marshall, Jack Marion, Manny Bazoonis to name 3 who I can remember. Instead, they went on the cheap and hired a bunch of squeaky kids who wouldn’t know great story, or how to write and deliver it if it came up and bit them on the arse.


June 12, 2019 - 6:25 am

13

Larry Jordan is on point. I suppose those of us that are his age or older lament the loss of good old days at NW.
Shaw /Corus ownership slashed costs. From top to bottom they turned a winner into a loser. The list of talent that they “let go” could easily populate two or more radio stations.
Hopefully some day NW gets ownership that values quality over quantity. If not well at least those in Larrys age group can tell youngsters how good radio was once upon a time


June 12, 2019 - 10:12 am

mark

Larry old foggies seem to be the target of advertisers again as they have finally realized millennials have no money.

https://www.adweek.com/brand-marketing/why-targeting-millennial-consumers-might-not-be-such-a-hot-idea-after-all/


Leave a Reply

Text Groove for Radio