Netflix adds 9.6 million subscribers in first quarter as competition heats up

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Despite price increases, streaming giant now has nearly 149 million subscribers

 

Netflix’s popularity is still booming, even as the video streaming service rolls out it biggest U.S. price increases and girds for new challenges from Walt Disney and Apple, two of the world’s most popular brands.

The ground-breaking video service added 9.6 million subscribers worldwide during the opening three months of the year, topping the projections of both Netflix’s own management and the analysts that steer investors’ expectations.

The first-quarter surge left Netflix with nearly 149 million subscribers through March.

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