WAB Keynote Speaker Paul Jacobs on the ‘Sound Off’ Podcast with Matt Cundill


Paul Jacobs – Stop Selling Radio

In this episode we spend time discussing the challenges involved with selling at a radio station in this digital revolution. His solution is rather simple: Stop Selling Radio.

We discuss best practices for implementing new sales strategies, focus on some radio stations doing this right, and get slightly controversial (or innovative?) when it comes to selling podcasts. Radio may be going about it all wrong.

Definitely subscribe to the Jacob’s Media Daily Blog. 

Paul will also be honoured at the 44th Conclave in Minneapolis this June when he will be receiving the coveted Rockwell Award. 

Paul will also be the keynote lunch speaker at the Western Association of Broadcasters in early June. 

Paul also spoke glowingly about Seattle’s 107.7 The End. Check out our podcast episodes with program director Leslie Scott and morning show host Gregr.

Special thanks to the people who make this podcast available to you for free.Including NLogic and Promosuite – please say hi to Rachel and CJ at your next conference and tell them you heard them on our podcast.


Matt Cundill

Matt Cundill works with radio groups on digital strategies and talent coaching. He recently started the Sound Off Podcast: The Podcast about Broadcast”

E-mail Matt: ma**@ma*********.com
Twitter: @mattcundill

Sound off Podcast


” The Sound Off Podcast is committed to helping broadcasters find their way through the digital revolution. “



Speaker Spotlight Paul Jacobs


We are excited to extend a one-time special rate to NEW attendees to experience the WAB Conference in 2019

To be eligible for this special 85th anniversary promotion, the delegate must be an employee of a private radio or television station in Canada

Registration includes:

Access to Conference sessions
Breakfast, lunch and breaks
Special gift
Tickets to all social functions
(Welcome Dinner, CRTC Meet & Greet and President’s Dinner & Awards Gala)

For additional registration options please click here


Please enter your comment!
Please enter your name here