New Content Manager for Vista Radio’s Vancouver Island stations


Vista Radio has appointed Kent Schumaker as Regional Content Manager of its five Vancouver Island stations, working out of the head office in Courtenay.  He takes over his new responsibilities as of March 4th.

Vista’s Island holdings include CIQC-FM Campbell River, CFCP-FM Courtenay, CJSU-FM Duncan, CFPW-FM Powell River, and CFNI-AM Port Hardy.

Since 2010 Kent has served as PD and Brand Director at Peace River Broadcasting’s YL Country and KIX-FM.

A graduate of the Columbia Academy of Broadcasting, his 26 year radio itinerary has included Mountain FM in Squamish, almost 3 years at MIX 100 in Yellowknife, three years as Music Director at CKWV Nanaimo, then two years doing middays at KG Country Red Deer, and the next two years as Music Director at ZED 99 in Red Deer.



  1. I’ve heard of Program Director’s, Brand Managers, Program Managers, Operations Managers, News Directors etc. But….What is a “Content Manager”

  2. Pete !!
    Content Manager, like the term Brand Manager when it was new, is what we old timers would call a Program Director. But now–the “content” that drives radio is not just on the radio. Content in all media, current and future, on and off the air is now the responsibility of the PD. The “program” is MUCH bigger than it once was. Facegram and Twittbook and InstaTXT all need to be managed and filled with content. The right content.

    Which is why I will never work again :- } This old dog ain’t learnin’ no new tricks. The job description for a 21st century PD is exhausting just ro READ let alone fill.

    Kent–You’ve got some very good people on your team !! Make ’em GREAT !!

  3. Larry….Thanks! I feel so old. However, seems I remember a few more responsibilities as a PD than just the “on air” stuff. Perhaps there will be a new job in the future simply designed to come up with different names for essentially the same job. The extended job description may be because radio stations now have much smaller staffs to save money and are asking all staff to do much more for the same or less pay. Does he do the morning show as well? Perhaps he’ll make his staff “GREAT” in his spare time.


Please enter your comment!
Please enter your name here