TOP-LINE RADIO STATISTICS
Survey Period: Radio Diary Survey September 3 – October 28, 2018
Area: 8019 (Lethbridge Ctrl)
Daypart: Monday-Sunday 5am-1am
Station Format Share % Ctrl Reach FC Reach
CJOC Classic Rock 17.8 27.7 41.0
CHLB Today’s Country 17.0 23.7 44.8
CFRV KiSS 11.5 20.5 39.8
CJRX Today’s Best Rock 10.1 17.0 26.9
CJBZ B-93 8.7 18.4 28.3
CKBD The Bridge 4.7 11.8 14.5
Universe – Estimated Population of the Central Market Area.
Central (Ctrl) Market Area – A Numeris defined geographical area, usually centred around one urban centre. The
definition of a Central Market Area generally corresponds to Statistics Canada Census Metropolitan Areas, Census
Agglomeration, Cities, Counties, Census Divisions or Regional Districts.
Share – Within the central market area, the estimated total hours tuned to that station expressed as a percentage of total
hours tuned to all radio.
Central (Ctrl) Reach – The estimated number of different people, within the central market area, who tuned to that
station for at least one quarter hour during the week.
Full Coverage (FC) Reach – The estimated number of different people, anywhere in Canada, who tuned to that station
for at least one quarter hour during the week