Lethbridge Fall Radio Ratings.. November 2018

TOP-LINE RADIO STATISTICS
Lethbridge CTRL
Source: Numeris
Survey Period: Radio Diary Survey September 3 – October 28, 2018
Demographic: A12+
Area: 8019 (Lethbridge Ctrl)
Daypart: Monday-Sunday 5am-1am

 

Station          Format             Share %      Ctrl Reach       FC Reach      

CJOC            Classic Rock               17.8                    27.7                   41.0

CHLB         Today’s Country          17.0                    23.7                   44.8

CFRV                KiSS                        11.5                     20.5                   39.8

CJRX        Today’s Best Rock        10.1                     17.0                   26.9

CJBZ                  B-93                         8.7                    18.4                    28.3

CKBD              The Bridge                 4.7                    11.8                     14.5

 

*Spill Station
TERMS
Universe – Estimated Population of the Central Market Area.
Central (Ctrl) Market Area – A Numeris defined geographical area, usually centred around one urban centre. The
definition of a Central Market Area generally corresponds to Statistics Canada Census Metropolitan Areas, Census
Agglomeration, Cities, Counties, Census Divisions or Regional Districts.
Share – Within the central market area, the estimated total hours tuned to that station expressed as a percentage of total
hours tuned to all radio.
Central (Ctrl) Reach – The estimated number of different people, within the central market area, who tuned to that
station for at least one quarter hour during the week.
Full Coverage (FC) Reach – The estimated number of different people, anywhere in Canada, who tuned to that station
for at least one quarter hour during the week

 

Published on November 29, 2018 at 11:47 am by Voice Over

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