Whenever longtime Fox News executive John Finley walks through an airport in Dallas carrying a bag emblazoned with his company’s logo, strangers who are viewers of the cable channel come up to him and say, “Thank you.”
The words are less kind when he’s in politically liberal strongholds such as New York or Beverly Hills. But Finley believes the devotion to the conservative-leaning cable news channel in red states is deep enough that fans will shell out an extra $5.99 a month for an over-the-top streaming channel with Fox programming.
The service from Fox News, called Fox Nation, debuts Tuesday. It offers commentary programs, specialty shows and documentaries that feature familiar personalities including Sean Hannity, Brian Kilmeade, Steve Doocy, Laura Ingraham and Dana Perino.
The one element of Fox News that Fox Nation won’t have is live news — at least not yet. The advertising tagline for the service is “Opinion done right,” a play for the audience tuning in to the channel for conservative viewpoints. “It’s not a news product in the traditional sense of the word,” said Finley, senior vice president of development and production for Fox News.