What’s up at Victoria’s KiSS 103.1?

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The stars of the KiSS 103.1 breakfast show and the PM Drive are missing this hour from the station’s website, lending credence to the street reports of talent dismissals earlier today.

Those rumours were accompanied by a calculated guess concerning a format flip in the station’s future, a station whose history can be traced back to the earliest days of Victoria radio, as first CFCT and then later (as of 1941) as CJVI.  That guess includes the belief Rogers suits are preparing to turn the station to Country music.

That format has been tried (and failed) twice before in Victoria; in the 1970’s on CJVI, and from 1995 to 2001 on CKXM (the old CKDA license) which has for the past 17 years been The Zone 91.3.

UPDATE: Please see HERE for an update cooling all speculation about a format change.

8 COMMENTS

  1. Rogers doesn’t know how to run a radio station. I started to listen to 103.1 when they flipped it to JACKFM. Was a long time listener and winner of prizes. Then one day it changed to KISSFM, very disappointed I return back to the Q.

  2. If we’re going to play the guessing game–or the rumour game….how’s this :

    KiSS cranks up the Christmas Music –(changes at Ocean would indicate they don’t want to own that format this season)–and cashes in on the easy money and audience boost.

    Then come the new year KiSS becomes HeeHaw 103 and indeed does start playing country.
    With a morning show co-hosted by Dez –(who’s been doing evenings at Ocean and weekends at KiSS)– and someone from Squamish or the Fraser Valley Rogers stations.

    HeeHaw would be a “live” morning show followed by an assortment of syndicated programming, voice tracks and barnyard animal recordings. And Canucks games.

    As Judy Tenuta would say “It could happen”

  3. I worked for the ol CJVI 1979-1983 but those were the Selkirk daze. Victoria might be able to handle another shot at Country– but try Classic Country and not ANOTHER New Country station

  4. Interesting. Dez will co-host mornings with with Jay. L:eaving the whole rest of the day open to
    out-of-market VTs and syndication. And perhaps not barnyard animal recordings but certainly the sound of….flogging a dead horse.

    As Alf would say “HA ! I kill me”

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