Seattle NPR station KUOW is relaunching Morning Edition and All Things Considered with new voices and a new structure designed to bring listeners more local coverage, in-depth interviews, and reports based on listener questions. As of Tuesday, KUOW’s Kim Malcolm takes the helm as the afternoon news host during All Things Considered. On August 13, KUOW welcomes journalist Angela King as the local news host for Morning Edition.

“At a time when local news rooms across our country are shrinking staff and reducing coverage, we are investing in our local content and programming teams to continue to earn the trust of our loyal audience,” said Jennifer Strachan, KUOW Chief Content Officer. During the past 24 months, KUOW has added five new positions to its content teams.

In addition to the investments in programming, KUOW is launching its first-ever brand awareness campaign to bring attention to the role public radio plays in the community. The campaign—which centers on the theme “It starts with listening”—celebrates listener curiosity and features questions listeners have sent KUOW, along with the stories KUOW produced in response. Examples include, “Is Washington’s Vote by Mail System Safe from Vladimir Putin?” and “Is Seattle’s Approach to Affordable Housing Working?”

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