Episode 107: Inside Dave Beasing with Matt on the ‘Sound Off’ Podcast


Dave Beasing is the known for many things including a ten year run as program director at 100.3 the Sound in Los Angeles, (R.I.P.) as a broadcast consultant at Jacobs Media, and most recently as a part of the team that created the highly successful Inside Trader Joe’s podcast. His company Sound That Brands has taken a lead role in creating branded content and I wanted to ask him about the branding behind audio; whether its a unique station like 100.3 the Sound, or a podcast about Trader Joe’s.

Of note, Dave is going to be moderating panels at the Conclave in Minneapolis this week (July 18-20), and Podcast Movement next week (July 23-26). There are Bonus episodes being released in conjunction with this episode.

In this episode, I made mention to Dave having written a wonderful tribute piece about Nick Michaels which you can find here.


This episode is powered by NLogic. http://go.nlogic.ca/l/130651/2018-05-11/s7fy5


Matt Cundill

Matt Cundill works with radio groups on digital strategies and talent coaching. He recently started the Sound Off Podcast: The Podcast about Broadcast”

E-mail Matt: [email protected]
Twitter: @mattcundill

Sound off Podcast


” The Sound Off Podcast is committed to helping broadcasters find their way through the digital revolution. “




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