David Bray’s PPM Analysis for EDMONTON .. June 2018

courtesy Broadcast Dialogue June 7 2018

Edmonton: 102.3 NOW Radio rules the roost for A12+ posting a 10.5% share of hours tuned (up from 9.7% last time out). NOW! Radio takes top spot for F25-54, delivering a 19.5% share (up from 15.6%). NOW also tops the list for M25-54 with a 12.5% share (down from 13.1%). For M18-34, NOW leads the way posting a 17.6% (down from 22.1%) followed by the Bear at 11.5%. For a clean sweep NOW also led with F18-34 delivering a 14.7%.

Edmonton

% Share of Hours Tuned | (Mon.-Sun, 5a-1a)

Station A12+PPM

Feb. 26-

May 27

A12+PPM

Nov. 27-

Feb. 25

W25-54PPM

Feb. 26-

May 27

W25-54PPM

Nov. 27-

Feb. 25

M25-54PPM

Feb. 26-

May 27

M25-54PPM

Nov. 27-

Feb. 25

CBC Radio One 7.5 7.2 4.1 3.6 5.1 5.1
CBC Radio Two .9 1.0 .4 .7 .2 .2
CFBR-FM The Bear 5.8 6.0 4.1 4.4 10.8 10.9
CFCW 5.0 5.3 1.8 1.3 2.0 2.0
 104.9 Virgin Radio 4.5 3.8 5.5 6.2 3.6 3.4
TSN 1260 2.7 2.2 .3 .3 6.4 4.3
KISS 91.7 4.7 4.1 7.1 6.8 3.9 2.6
Sonic 102.9 6.2 6.9 10.4 10.3 10.2 11.0
630 CHED 6.7 7.1 2.3 2.2 5.5 6.1
iNews880 1.3 1.1 .1 .1 .5 .4
K97 4.5 5.4 4.1 5.4 6.5 9.1
CISN Country 8.8 7.3 8.7 6.7 4.7 3.0
UP 99.3 6.0 5.8 8.7 7.0 5.4 5.8
HOT 107 2.7 2.4 2.9 2.9 3.3 2.7
95.7 CRUZ FM 4.0 4.1 5.0 4.7 5.8 5.6
92.5 Fresh-FM 3.8 6.0 5.0 10.0 3.8 3.8
102.3 NOW! Radio 10.5 9.7 19.5 15.6 12.5 13.1
96.3 Capital FM 6.8 7.3 4.7 7.2 4.2 5.9
CKUA-FM 2.4 2.4 1.4 1.2 1.6 1.2

David Bray is President of Bray & Partners Communications. David’s single “Crowded Isolation” is playlisted on 100 stations worldwide.
(416) 431-5792
[email protected]
brayandpartners.com
davidbray.ca

Published on June 7, 2018 at 8:23 pm by Radio Man

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