Edmonton Radio PPMs Nov. 27th – Feb. 25th

Radio Meter 2016-2017 Survey period: November 27, 2017 to February 25, 2018

Demographic: A12+ Daypart: Monday to Sunday 2am-2am

Geography: Edmonton CTRL

Data type: Respondent

Station         Format       AMA       Daily Cume    Share  (%)       ShareTrend

CKNO              NOW           6.6                185.5                  9.7                            +2.0

CHED          NewsTalk        5.5                104.0                 8.2                             -2.4

CISN             Country          5.1                104.4                 7.5                               +0.3

CBC             RadioOne         5.0                89.7                 7.3                                +.06

CKRA            Capital            4.8              135.5                  7.0                                +.03

CHDI              Sonic              4.5              125.3                  6.6                                 -1.0

CKNG            Fresh               4.0              119.6                  5.9                                +2.0

CFBR              Bear                4.0                92.1                  5.8                                -0.7

CIUP                 up!                 3.8             109.3                   5.6                               +0.7

CIRK                K-97               3.8                85.3                   5.6                               + 0.5

CFCW            Country            3.7                42.2                   5.5                               +0.2

CHBN               KiSS               2.7              105.8                   4.0                               -1.4

CKEA                Cruz               2.7                70.6                    4.0                              -0.5

CFMG               Virgin            2.5               107.1                     3.7                             +1.1

CKUA               Variety           1.6                28.0                     2.4                            +0.1

CJNW                 Hot              2.3                 94.0                     2.3                              n/c

CFRN                 TSN              1.5                  30.8                     2.2                             n/c

CHQT              newswheel     0.8                 24.8                     1.1                             -0.4

CBX               radiotwo            0.6                 21.9                      1.0                            +0.3

 

Spill Station: CFCW (Edmonton/Camrose)

 

TERMS
Average Minute Audience (000): Expressed in thousands, this is the average number of persons exposed to a radio station during an average minute. Calculated by adding all the individual minute audiences together and dividing by the number of minutes in the daypart.
Average Daily Cume (000): Expressed in thousands, this is the average number of unique listeners who were exposed to the station for at least one minute during an average day. Calculated by adding the number of unique listeners each day and dividing it by the number of days in the analysis.
Share: Within a central market area, the estimated total hours tuned to that station expressed as a percentage of total hours tuned to Total Encoded Radio.
Average Daily Universe: The average daily universe for the analyzed period. The universe is expressed as daily averages because it changes slightly daily as the intab changes.

Published on March 7, 2018 at 11:55 am by Michael Easton

Comments

March 7, 2018 - 12:23 pm

Travis

Love to know how these top 3 continue to dominate the ratings when there the worst stations in Edmonton. Guess $ talks


March 7, 2018 - 4:21 pm

ryderfan

hey rider, can you share some better news with us folk as to your ratings compared to other morning show hosts. I know these numbers don’t portray the entire picture, and yes, I also know very well how sales departments can play the numbers, all to their and the radio station’s favour……..
ryderfan 🙂


March 7, 2018 - 10:15 pm

Pete

Travis, do you actually listen to the radio at all? Now is the #1 station primarily because of the hosts & the interaction. There’s really no other station like it right now.

As for Ched, it’s also in the top 3 because of the shows and the hosts. Great people = great ratings.

And Cisn, well, Edmonton is a country city. That’s a fact of life. Country music will always be big.


March 8, 2018 - 10:48 am

Italk2u

CHED has always been number one because of the oilers and the eskimos..the fact they have dropped to number two is a reflection of the fans disenchantment with their hockey team.


March 9, 2018 - 11:35 am

Rob

The Bear needs to shake things up in order to get more decent ratings. One thing is to be more on top of putting out new music as they seem to wait for who knows how long to add new music on their station when it’s been out for weeks if not months (or a couple of years). Plus they need to diverge more into airing some good classic rock songs instead of playing the usual stuff from Led Zeppelin, Pink Floyd, Metallica, along with 1990s alternative rock. The station it seems isn’t as good as it was compared to 10-15 years ago. Just my two cents


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