The Federal Court of Appeal ruled Canadians can view hyped American commercials during the big game.
The NFL has lost a Canadian appeals court battle to stop the CTV network from being forced to air United States Super Bowl telecast commercials.
CTV-parent Bell Canada sought to overturn a 2015 ruling from the CRTC, Canada’s TV watchdog, that bars the broadcaster from substituting its own TV feed and advertising for the U.S. signal during the Super Bowl. The Federal Court of Appeals ruled against the NFL and NFL Productions by upholding the CRTC ban on homegrown ads replacing glitzy American spots on Canadian broadcasts of the annual championship game.
“The appellants argue, and I agree, that there is a certain irony that legislation that has the protection of the Canadian broadcasting industry and its employees as one of its important objectives is being used to allow for the broadcasting of American ads during the Super Bowl to the apparent detriment of the Canadian industry and its employees,” Justice David Near wrote in a Dec. 18 decision for the court obtained by The Hollywood Reporter.
Justice Near added that, while the NFL as a copyright holder has a right to license its program to Bell Canada for the Canadian market, the pro league cannot dictate how and which commercials can be aired during the local telecast. Elsewhere on the TV dial, Canada’s decades-long simultaneous substitution rules allow local broadcasters like CTV to still replace the U.S. feed for popular American shows like The Big Bang Theory and Modern Family and air local commercials to boost revenues.
READ MORE HERE AT HollywoodReporter.com