KiSS RADiO, broadcast in Vancouver, Chilliwack, and Abbotsford, has become the first fully interactive radio station in Canada, giving listeners musical control. .
The radio station is now allowing listeners to select the music played, all day, every day, through the KiSS RADiO app and website.
In a release, John Hipper, program director, said audience expectations were changing, and the move would help engage listeners on digital platforms.
“This innovative approach to song selection makes the listening experience a true partnership between our station and our audience by offering listeners the chance to co-create the musical experience of the entire station,” said Hipper.
Listeners can also see a list of the most popular songs recently played and register to get alerts when their favourite songs are about to play.