Seattle Radio PPM’s Analyzed by The Research Director Inc.
Don’t tell me. UNIVERSITY OF WASHINGTON N/T KUOW was #1 6+ again? Yep, two in a row for the non-com. The station was flat (6.2-6.2) but widened its lead as #2 HUBBARD AC KRWM (WARM) cooled off a bit (6.1-5.5). HUBBARD Top 40/M KQMV (MOVIN) didn’t budge from the #3 position as it landed its lowest share in over a year for the second month in a row (5.4-5.3). iHEARTMEDIA Classic Hits KJR-F (THE JET) was in a holding pattern at #4 (5.2-5.1) while two stations were close behind at #5. CBS RADIO Classic Rock KZOK was there last time, and this time had its first up book since MARCH (4.5-4.9). It was joined by BONNEVILLE Talk KIRO-F, which had a healthy assist from the 12th man as it moved up from #11 with its best outing since FEBRUARY (3.8-4.9).
The 25-54 game continued to be hotly contested. KQMV won again but was also down for the fourth book in a row. ENTERCOM Active Rock KISW remained a close #2 though it did post its lowest number since FEBRUARY. CBS RADIO Adult Hits KJAQ (JACK) moved up to #3 with a slight increase, which pushed KRWM back to #4 as it returned all of last month’s big increase. There were four – count ‘em – four stations stacked up at #5. KJR-F had been there and done that last time and had its lowest share since OCTOBER. ENTERCOM Alternative KNDD (THE END) was up from #7 as it ended a two-book slide. The other two stations made huge leaps. KZOK advanced from #11 with its best showing in over a year while KIRO-F moved up from #15 by accomplishing the same feat.
For the second time in the last three books, KQMV and KISW were tied at #1 18-34. MOVIN was up slightly while KISW regained a good portion of last month’s big loss. KNDD was mathematically forced to move back to #3 though it did have a small increase. KJR-F was up two slots to #4 with its highest flying share in over a year. Speaking of flying, iHEARTMEDIA Hot AC KBKS (KISS) advanced from #13 to #5 with its highest mark since FEBRUARY. KRWM dropped back to #6 as it lost a chunk of share. It was tied with CBS RADIO Country KMPS, which took two steps upward despite a slight decrease. HUBBARD Rock KVRQ dropped four places to a tie at #9 as it took a big hit.
Things got a little tighter 18-49. KQMV remained in the lead but with its lowest share in over a year. KISW was flat and stable at #2. KNDD moved up to #3 as it halted a three-book slide. This pushed KRWM down to #4 as it had a small loss. ENTERCOM Country KKWF (THE WOLF) became a solo act at #5 because KJR-F dropped to a tie at #7 with its lowest score since APRIL.
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