Regina Spring Radio Ratings….

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TOP-LINE RADIO STATISTICS

Regina CTRL Source:

Numeris Survey Period: Radio Diary Survey February 27, 2017 – April 23, 2017

Demographic: A12+ Area: 7069 (Regina Ctrl) Daypart: Monday-Sunday 5am-1am

 

Station                                     Share %             Ctrl Reach (000)           Share Trend

CIZL – Z99                                     14.5                             65.8

CHBD – Big Dog                           12.4                              33.9

CFWF – Wolf                                 12.2                              37.4

CKCK – Jack FM                           11.3                               38.9

CKRM – Country                          10.3                               26.4

CHMX – My 92                               7.6                               33.1

CBKR – CBC                                    7.4                               23.2

CJME – NewsTalk                          6.4                               23.1

CBK – CBC  FM                                4.3                               13.7

CBK – CBC AM                                 4.1                                11.3

 

TERMS

Universe – Estimated population of the Central Market Area.

Central Market Area – A Numeris defined geographical area, usually centred around one urban centre. The definition of a Central Market Area generally corresponds to Statistics Canada Census Metropolitan Areas, Census Agglomeration, Cities, Counties, Census Divisions or Regional Districts.

Share – Within the central market area, the estimated total hours tuned to that station expressed as a percentage of total hours tuned to all radio.

Central (Ctrl) Reach – The estimated number of different people, within the central market area, who tuned to that station for at least one quarter hour during the week. Value is expressed in 000’s.

Source: Numeris

 

 

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