Research Director Inc. Analyzes April PPM for Seattle-Tacoma
SEATTLE-TACOMA: Keep Movin’
The trend continues as HUBBARD Top 40/M KQMV (MOVIN) was #1 6+ for the thirteenth time in the last fourteen surveys. However, the station was down (7.8-6.9), which lessened its lead to under a share. #2 UNIVERSITY OF WASHINGTON N/T KUOW narrowed the gap as it bounced back a bit from last month’s loss (5.6-6.3). CBS RADIO Classic Rock KZOK was motionless at #3 (5.3-5.3) while HUBBARD AC KRWM (WARM) accomplished the same feat at #4 (5.1-5.1). iHEARTMEDIA Classic Hits KJR-F (THE JET) became the lone occupant of the #5 hole (4.8-5.0) because BONNEVILLE Talk KIRO-F posted its lowest share in over a year (4.8-4.3) and fell to #7. BONNEVILLE Sports KIRO-A is the home for MARINERS baseball and the station landed its largest share since OCTOBER (2.5-3.2) to move up to a tie at #1.
After three consecutive up books 25-54, KQMV finally hit a pothole. This did not cause the station to desert the #1 position, but it did lessen its lead over second-place ENTERCOM Active Rock KISW to under two shares. CBS RADIO Adult Hits KJAQ (JACK) was up three places to #3 with its best outing in over a year. KJR-F remained in place at #4 but was off a bit. ENTERCOM Alternative KNDD (THE END) held steady at #5 with its best performance since AUGUST. Meanwhile, ENTERCOM Rhythmic AC KHTP (HOT) dropped to #6 as it lost a noticeable chunk of share.
Last month both KQMV and KHTP were able to crash through the 18-34 double-digit barrier. Neither were able to repeat that feat though KQMV was #1 again. KHTP slipped to #3 where it was matched with KNDD -– THE END moved up from #4 with a small increase. In between was KISW, which was up to #2 with its best book in over a year. KRWM took a step up to #5 with a slight increase. A couple of cluster mates were moving in opposite directions at a rapid pace. iHEARTMEDIA Top 40/M KPWK (POWER) was up four slots to #6 as it rebounded from a couple of down books. iHEARTMEDIA Hot AC KBKS (KISS) slipped three places to #8 with its lowest share since Grandma was road kill.
Once again KQMV completed the demo sweep as it continued to dominate 18-49. Though the station ended a three-book surge, it led #2 KISW – which was up slightly – by over two shares. KHTP took a bit of a hit but remained #3 though it was tied with KNDD, which moved up a spot with a small increase. KJAQ had its largest share in over a year to climb three places to #5. The two previous occupants of that slot split up and moved back. KJR-F slid to #6 with a slight loss while KBKS landed in a tie at #7 with a slightly less slight loss.
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