Research Director Inc. Analysis of Seattle Radio PPM’s (March 2017)

      • With machine-like efficiency, HUBBARD Top 40/M KQMV (MOVIN) continued to dominate the 6+ space (and pretty much everything else). The station was up for the third book in a row with its highest share since NOVEMBER (7.2-7.8). UNIVERSITY OF WASHINGTON N/T KUOW remained at #2 but fell much farther off the pace as it returned all of last month’s big gain plus a little extra (6.7-5.6). CBS RADIO Classic Rock KZOK moved up a couple of places to #3 with its best book in over a year (5.2-5.3). HUBBARD AC KRWM (WARM) was basking in the glow of remaining at #4 though it was down for the third straight survey (5.3-5.1). Two stations moving in opposite directions collided at #5. Probably not the best example to use for iHEARTMEDIA Classic Hits KJR-F (THE JET). It slid back from #3, ending a two-book run (5.6-4.8). BONNEVILLE Talk KIRO-F took one step forward despite being down as well (5.1-4.8). ENTERCOM Active Rock KISW advanced four squares to #7 with its best performance since SEPTEMBER (3.6-4.5).
      • .Ever since Santa left the building, KQMV has been on a 25-54 roll. Of course the station was #1 again, and it landed its largest share in over a year. While KISW had a strong showing – its best since AUGUST – to move up to #2, it was still two and a half shares off the pace. ENTERCOM Rhythmic AC KHTP (HOT) held steady at #3 with a small decrease while KJR-F dropped two slots to #4 as it surrendered all of last month’s big increase. ENTERCOM Alternative KNDD (THE END) had its best performance since AUGUST and that pushed the station from #9 to #5. CBS RADIO Adult Hits KJAQ (JACK) moved up six places to #6 with its highest share since JULY. It was joined by KIRO-F, which was flat but still took two steps forward. KUOW dropped three places to #8 as it ended a strong two-book surge.
      • .For the second book in a row, the top two stations 18-34 passed the double-digit threshold. However, this time they reversed positions. KQMV moved back to #1 with a small increase while KHTP slipped back to #2 after losing about a share. KISW advanced four squares to #3 with its best showing since APRIL. This bumped KNDD back to #4 even though THE END got back much of what it lost last time. iHEARTMEDIA Hot AC KBKS (KISS) stepped down to #5 while the two stations previously sharing that position moved on. KRWM landed at #6 while KJR-F ended up at #7.
      • .NOVEMBER was the last time KQMV had a double-digit 18-49 share. This one was slightly larger and expanded its lead to almost four shares. KISW moved up to the trail position with its best showing since JUNE. KHTP slid back to #3 with a small loss while KNDD moved up three places to #4 with a modest increase. KBKS remained at #5 as it ended a two-book surge. It was paired with KJR-F, which fell from #3, returning all of last month’s gain in the process.


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