Spotify and Pandora Lose Big Against Radio, Except Among Millennials

Morning Consult Illustration


By Laura Nichols and Victoria Sgarro
Morning Consult
December 19, 2016


Radio isn’t dead. People still listen to AM and FM channels more often than they use individual streaming services, although radio remains most popular with older audiences.

Twelve percent of people say they don’t listen to radio, while 32 percent of people tune in more than once a day and 19 percent listen once daily, according to a new Morning Consult poll. Only 8 percent of people age 65 or older say they don’t listen to the radio. Even among those age 18 to 29, radio is still popular, with just 17 percent saying they don’t tune in.

When ranked against all other music consumption options, 37 percent of respondents said they listen to the radio more than any other music source.

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  1. Spotify is big here in the Vancouver market among the teenage demographic. It could, in part, be due to the service being included free with some popular cell phone plans.


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