PBS rolls out new subchannel for kids

Stephanie Strasburg/Post-Gazette Senior Vice President and General Manager of Children’s Media and Education at PBS Lesli Rotenberg introduce’s PBS’s new 24/7 children’s programming channel at WQED’s board of directors meeting.


Television should not be a baby sitter, but in the world of PBS Kids, it can be quite the teacher.

“We see children as citizens, not consumers,” said Lesli Rotenberg, PBS senior vice president and general manager for children’s media and education. Ms. Rotenberg was in Pittsburgh Thursday to speak at the WQED Multimedia board of directors winter meeting.

“Today, it’s truly a beautiful day in Mister Rogers’ Neighborhood.”

WQED will be part of the Jan. 16 national rollout of PBS Kids, a new sub-channel of 24/​7 programming available over the air at sub-channel 13.5 and on Comcast channel 200. It will drop the cable version of its Create channel to make room; Create will still be available over the air at 13.2.

In addition to streaming online content at PBSKIDS.org, PBS Kids eventually will be adding education apps that allow real-time interaction for young viewers.


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