Universe – Estimated population of the Central Market Area.
Central Market Area – A Numeris defined geographical area, usually centred around one urban centre. The definition of a Central Market Area generally corresponds to Statistics Canada Census Metropolitan Areas, Census Agglomeration, Cities, Counties, Census Divisions or Regional Districts.
Share – Within the central market area, the estimated total hours tuned to that station expressed as a percentage of total hours tuned to all radio.
Central (Ctrl) Reach – The estimated number of different people, within the central market area, who tuned to that station for at least one quarter hour during the week. Value is expressed in 000’s.
Not to worry for CKQQ. Danny Kid is going to head out there and “change the Kelowna radio landscape.” You know, like he did in Calgary (Alberta) with MASSIVE ratings numbers and the insane listener following he had on The Peak and KOOL FM. MASSIVE!
@Rex, don’t know the guy you speak of but it sounds like sarcasm?
@Barry – for sure. It’s sarcasm I think. He has no ratings in Calgary, no following, with a fairly large ego to boot. I think Rex is making fun of a video Danny posted some time ago (that was later removed) with Danny talking about his move to Kelowna, and changing the radio landscape there. His words, not mine.
Oh, the Kelowna radio landscape ? LOL You’d have to fire all the currently dreadful Kelowna announcers and bring in unemployed deejays from timbuktoo to take their place. Did I mention, the latest trend is big city Vancouver announcers who so-called “retire” to the Okanagan, then mysteriously look for work,, while taking away all the radio jobs from the locals. Why don’t you dummies go back to the zoo ( Lower Mainland ) where you belong !