by Ryan Ghidoni
Monday October 31st, 2016
Audio Active Advertising – Episode 29: How to Thinker and Tinker – by Ryan Ghidoni.
Radio naturally attracts creative people. The performers wind up on the air, the charismatic style shifters end up in sales, the music addicts get into programming, and the party planning pop culture junkies find a home in promotions. Creative and production attracts people who are a little bit of all these things but what sets us apart is that we all like to thinker and tinker. This job allows us the time, albeit not always as much as we’d like, to do so. It also provides a never-ending stream of projects to try different things with.
My last two articles emphasized how radio needs writers who know how to work and communicate because you can’t rely solely on “being creative”. It is equally important that you don’t grow to completely ignore your creative responsibilities and resign yourself to a steady output of “straight-sell” ads and “stupid meets smart” two voicers. So, this week we’ll go over some tips on HOW TO CREATE that will help you write more effective ads. We’ll also discuss ways of maintaining the creative outlet that attracted you to this job in the first place.
READ THE FULL ARTICLE: HERE
Ryan Ghidoni is an 18-year veteran of radio advertising and has worked with some of the most creative sales reps, writers, producers and voice talent in the business. Want a more efficient and creative Client Services Department? Email [email protected] today to find out more about the benefits of bringing in a Creative Consultant.
Email Ryan: [email protected]