Wednesday June 15, 2016
Nielsen reports Sports/Talk radio continued to add-on to its April gains, with the format safely sliding into another uptrend in May. Nielsen Audio’s May PPM results show the ‘All Sports’ format has seen some strong springtime audience gains in key demographics.
Persons 6+ jumped from a 4.5% share in April to a 4.9% share in May, with Sports/Talk’s share among those oft talked about 18-34 millennial’s also showing growth, from 3.2% in April to 3.6% in May results.
Adults 25-54 also moved up half a point to hit a 5.5% share for Sports radio in May.
“Thanks to post-season basketball, hockey and the start of baseball season, there are lots of reasons for sports fans to tune into Sports/Talk radio in the month of May,” said the ratings giant in a statement detailing May format trends. You can read the full release HERE.