Radio Executive Admits Voltair Improves Ratings




Friday May 6th, 2016

Alfred Liggins


Radio executives have been very quiet on Voltair since the controversy began over a year ago. Not only did they not want to rub Nielsen the wrong way by admitting they had the unit, they didn’t want their competitors to know they were using it, just in case it was improving the ratings. Alfred Liggins is one of the few who’s never afraid to speak his mind. In a previous earnings call, Liggins admitted he was slow to warm to Voltair. Well, that wasn’t the case during his earnings call Thursday. He pretty much admitted Voltair has lead to increased ratings.

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