March 11, 2016
Online radio and podcasts are achieving significant mass usage, according to the Infinite Dial 2016, the latest in a long-running series of studies on consumer adoption of digital media from Edison Research and Triton Digital.
The nationally representative telephone survey found that 50% of respondents age 12 and older listened to some sort of online radio in the last week — a rise from 44% last year.
With 57% of Americans using online radio monthly, the conversion of monthly to weekly users is now at 88%. Additionally, the latest Infinite Dial update reports that podcast listening also showed sharp gains on both a monthly basis (17% to 21%) and weekly (10% to 13%).
Those who consume podcasts on a weekly basis listened to an average of five podcasts per week. The complete Infinite Dial 2016 can be downloaded HERE.