Seattle-Tacoma: The Warm Sound
HUBBARD AC KRWM (WARM) was the 800-pound reindeer as it moved to #1 6+ while more than doubling its share from the previous survey (6.5-13.4). What’s more, the station easily outdistanced last year’s number of a 10.7. Moving back to #2 after two books on top was HUBBARD Top 40/M KQMV (MOVIN) (7.4-6.8). BONNEVILLE Talk KIRO-F remained at #3 though with its lowest share since AUGUST (6.1-5.6). Two stations lost some share and joined together to commiserate at #4. CBS RADIO Classic Rock KZOK was motionless with its lowest total since MARCH (5.3-4.5) while iHEARTMEDIA Classic Hits KJR-FM (THE JET) moved up from #5 with its lowest total since MAY (5.0-4.5). The alternative choice for seasonal tunes was CRISTA Christian Contemporary KCMS (SPIRIT). The station posted its best share since JULY (2.9-3.5) to move up eight places to a tie at #8.
Once again, KRWM more than doubled its share from the previous survey. This time it was 25-54. It also beat last year’s number by three and a half shares. KQMV dropped back to #2 after four straight surveys at #1. ENTERCOM Active Rock KISW had its lowest score in over a year to slip back to #3 while KIRO-F moved up to #4 despite its third straight down book. Two stations moved up for a meeting at #5. ENTERCOM Alternative KNDD (THE END) matched its best book in the last 14 as it rose from #10 while KJR-F moved up from a tie at #6 while being down. KZOK fell to a tie at #7 with its smallest share in over a year. KCMS was also down but moved up to a tie at #11.
How well has KRWM done in the last four surveys 18-34? The station has gone from #13 to #11 to #6 to #1. Santa more than doubled the share from DECEMBER and the station was over three and a half shares stronger than last year. KQMV had its best book since MAY but still slipped back to #2 while KISW dropped to #3 despite being up for the second straight survey. KNDD dropped to #4 with its lowest share since MAY. The recently relocated iHEARTMEDIA Top 40/R KUBE had its best book since SEPTEMBER to advance three pegs to #5. KZOK fell to #7 with its smallest share since JUNE. KCMS was up but only enough to move it up a spot to a tie at #17.
KRWM was up to the task 18-49 as it more than doubled its share again and exceeded last year’s level by almost five shares! KQMV came this close to its third consecutive double-digit book and slid back to #2. KISW was off slightly and down to #3 while KNDD gained slightly and was up to #4. CBS RADIO Adult Hits KJAQ (JACK) was down to #5 and SINCLAIR Hot AC KPLZ (STAR) dropped to #6. KCMS was down but remained at #14.
– See more HERE