Kelowna Radio Ratings Fall 2015

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TOP-LINE RADIO STATISTICS
Kelowna CTRL
Source: Numeris
Survey Period: Radio Diary Survey September 7, 2015 – November 1, 2015
Demographic: A12+
Area: 9230 (Kelowna Ctrl)   Universe: 173, 830

Station                           Share %        Ctrl Reach (000)      FC Reach (000)   Trend
CBTKFM   Radio One    15.8                  36.0                            145.7                    -3.0

CIGVFM*     Country      15.7                  32.3                             53.8                    +3.4

CJUIFM      Juice               10.5                  21.3                              22.7                    +6.1

CHSUFM      SUN             10.2                  40.2                              42.8                    +1.3

CILKFM     EZ Rock           9.7                  28.8                               31.0                    +0.1

CKLZFM    Power 104     9.7                  21.8                                23.5                   +0.4

CKFR          News/Talk       7.3                  23.1                               24.9                     -4.9

CKKOFM  Classic Rock    7.0                  18.6                              23.4                     -1.1

CKQQFM  Hottest Hits    4.8                  16.3                              16.6                    +1.1

*Spill Station (from Penticton)
TERMS
Universe – Estimated Population of the Central Market Area.
Fall 2015
Central (Ctrl) Market Area – A Numeris defined geographical area, usually centred around one urban centre. The definition of a Central Market Area generally corresponds to Statistics Canada Census Metropolitan Areas, Census Agglomeration, Cities, Counties, Census Divisions or Regional Districts.
Share – Within the central market area, the estimated total hours tuned to that station expressed as a percentage
of total hours tuned to all radio.
Central (Ctrl) Reach – The estimated number of different people, within the central market area, who tuned to
that station for at least one quarter hour during the week.
Full Coverage (FC) Reach – The estimated number of different people, anywhere in Canada, who tuned to that
station for at least one quarter hour during the week.

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