TOP-LINE RADIO STATISTICS
Chilliwack CTRL
Source: Numeris
Survey Period: Radio Diary Survey September 7, 2015 – November 1, 2015
Demographic: A12+
Area: 9080 (Chilliwack Ctrl) Universe: 100,360
Station Share % Ctrl Reach (000) FC Reach (000)
CKSRF+ Star 98.3 24.0 28.1 37.1
CKKSFM Kiss FM 7.1 13.6 302.9
TERMS
Universe – Estimated Population of the Central Market Area.
Fall 2015
Central (Ctrl) Market Area – A Numeris defined geographical area, usually centred around one urban centre. The definition of a Central Market Area generally corresponds to Statistics Canada Census Metropolitan Areas, Census Agglomeration, Cities, Counties, Census Divisions or Regional Districts.
Share – Within the central market area, the estimated total hours tuned to that station expressed as a percentage of total hours tuned to all radio.
Central (Ctrl) Reach – The estimated number of different people, within the central market area, who tuned to that station for at least one quarter hour during the week.
Full Coverage (FC) Reach – The estimated number of different people, anywhere in Canada, who tuned to that station for at least one quarter hour during the week.
