Research Director Inc. Analyzes Latest Seattle PPM’s

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SEATTLE-TACOMA: Movin’ On Up!              (courtesy AllAccess.com)

As you shall soon see, it was a good month to be HUBBARD Top 40/M KQMV (MOVIN). Back in AUGUST the station’s seven-month run at #1 6+ came to an end. Since then it has been revving its engines at #2. Well, this time it scored its highest share in over a year (6.6-7.5) to move back to the top. BONNEVILLE Talk KIRO-F remained flat this month (6.8-6.8) and slid back to #2. CBS RADIO Classic Rock KZOK ended a three-book slide (5.3-5.7) to advance to #3. This bumped iHEARTMEDIA Classic Hits KJR-F (THE JET) back to #4 (5.4-5.3). HUBBARD AC KRWM (WARM) had a nice increase as it was prepping the chestnuts (4.4-4.8) and advanced two places to #5. SINCLAIR Hot AC KPLZ (STAR) has been on a roll of late. This time the station had its best book in over a year (3.9-4.7) to move up to #6. Just two books ago it was at #13. The two stations formerly known as #5 moved to new – and lower – locations. ENTERCOM Active Rock KISW dropped to #7 with its lowest share in over a year (5.0-4.4) while CBS RADIO Country KMPS ended up in a tie at #8 as it ended a three-book surge (5.0-3.9).

.KQMV was #1 25-54 for the third book in a row and came this close to hitting double digits. KISW remained at #2 but with its lowest share in over a year and trailed the leader by three full shares. KPLZ jumped five places to #3 with its highest score in over a year while KZOK moved up to #4 with a small increase. KIRO-F fell back to #5 as it ended a two-book surge. CBS RADIO Adult Hits KJAQ (JACK) turned in its best performance since APRIL in moving from #9 to #6. KJR-F dropped three places to #7 thanks to its lowest share since MAY. ENTERCOM Country KKWF (THE WOLF) was down for the fourth book in a row and dropped five spots to #10.

.KQMV moved up to #1 18-34 thanks to its highest share since MAY. ENTERCOM Alternative KNDD (THE END) remained at #2 with a small decrease while KISW dropped from the peak to #3 with its smallest number since DECEMBER. KZOK moved up to #4 with its best book in over a year while ENTERCOM Rhythmic AC KHTP (HOT) advanced to #5 as it, too, had its finest outing in over a year. KKWF dropped to #6 thanks to its lowest output in over a year. KJAQ rose three spots to #7 with its best showing since JANUARY.

.KQMV announced its 18-49 presence with authority. The station was #1 for the third book in a row and, as an added bonus, hit double digits for the first time since MARCH. KISW remained at #2 with its lowest total in over a year and trailed the leader by almost four shares. KNDD remained at #3 with its best book in over a year. The two stations that were tied at #9 last month crashed the top five this time. KPLZ ended up at #4 thanks it its largest share in over a year while KZOK took over at #5 as it ended a three-book slide. The two occupants of #4 last month ended up much farther down the list. KIRO-F stopped at a tie at #9 while KKWF dropped all the way to #11.

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