August 18, 2015
The upcoming NAB/RAB Radio Show in Atlanta will feature two sessions that are bound to be standing room only, as the still red hot ‘rock ’em sock ’em’ Voltair/PPM debate takes center stage — albeit in separate presentations.
On October 1st, 25-Seven Systems and Telos Alliance exec Geoff Steadman will present New Monitoring Capabilities for Measuring Watermark Quality, showing how by using new tools such as Voltair “broadcasters are starting to correlate watermarking quality with other metrics, gleaning new insights into their operations.”
That will be followed by a presentation entitled Nielsen PPM Encoding Update, in which Nielsen EVP Matt O’Grady and the ratings company’s Chief Engineer Arun Ramaswamy will share further details about Nielsen’s previously promised enhancements designed to improve its electronic audience measurement service.
Get more details on this year’s Radio Show schedule of events, along with complete registration and hotel reservation info HERE.
• Meanwhile, in related news, researcher Richard Harker ponders whether Nielsen’s recently announced field-test of its PPM “enhancements” might be just a prelude to the ratings giant mandating an outright ban on use of the Voltair audio processor by stations. Read more in the latest post to Harker Research’s Radio InSights blog HERE.