USA Women’s Win in Vancouver Sets Soccer TV Record

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clockwatcher
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 7:41am PT                by Michael O’Connell,                                                                                                                                                                                           

Despite a near blowout, the match sets a new record for the sport.
Women’s World Cup Associated Press
The American team’s Sunday coronation at the Women’s World Cup Championship proved a huge draw at the end of the holiday weekend — setting records for the sport among U.S. viewers.Passing the previous high set by the Women’s team’s 1999 World Cup victory, the game set a new record 15.2 rating among metered markets, the highest ever for a single network telecast of a soccer game in the U.S.. The game was up a whopping 77 percent from the last Women’s World Cup Final, which saw a different outcome for the USA-Japan pairing.

The game brought the highest ratings in Kansas City, St. Louis, San Diego, Denver and Austin.

Complete ratings for the game, along with total viewership, will come later on Monday morning when time-zone adjustments have been made.

Much of the night’s competition was down against the World Cup — with ABC leading the rest of the pack. A new Celebrity Family Feud, falling another four-tenths of a point, averaged a 1.5 rating among adults 18-49.Battle Bots (1.2 adults) followed, off just two-tenths of a point.

CBS had a new Big Brother (1.6 adults), which was also down two-tenths of a point from its Sunday opener last week.

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1 COMMENT

  1. This isn’t a shock to anyone. Live sporting events in which countries are competing equals huge ratings. That’s why events like the Olympics and World Cup can demand a lot of money from broadcasters and advertisers.

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