Kelowna Radio Ratings… Spring 2015


TOP-LINE RADIO STATISTICS Kelowna CTRL Source: Numeris (BBM Canada) Survey Period: Radio Diary Survey March 2-April 26, 2015 Demographic: A12+ Area: 9230 (Kelowna Ctrl) Daypart: Monday-Sunday 5am-1am

Station                       Format                Share           Central Reach           Trend

CBTK FM               Radio One               18.8                  34.2                          +2.5

CIGV FM                   Country                12.3                  29.0                          -4.4

CKFR AM                 NewsTalk             12.2                  26.6                         +3.8

CILK                         101.5 EZ Rock          9.6                  29.6                          -1.7

  CKLZ FM                 Power 104             9.3                  23.3                         +4.5

CHSU FM                     SUN                        8.9                  37.3                         -4.7

CKKO FM                 ClassicRock           8.1                  20.1                        +2.0

CJUI FM                          JUICE                 4.4                  19.9                         -0.1

CKQQ FM                      Hottest Hits    3.7                   15.1                        +0.5

NOTE: Central Reach is expressed as THOUSANDS (000).

TERMS Universe – Estimated Population of the Central Market Area. Spring 2015 Central (Ctrl) Market Area – A Numeris defined geographical area, usually centred around one urban centre. The definition of a Central Market Area generally corresponds to Statistics Canada Census Metropolitan Areas, Census Agglomeration, Cities, Counties, Census Divisions or Regional Districts. Share – Within the central market area, the estimated total hours tuned to that station expressed as a percentage of total hours tuned to all radio. Central (Ctrl) Reach – The estimated number of different people, within the central market area, who tuned to that station for at least one quarter hour during the week.





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