Kamloops Radio Ratings… Spring 2015


TOP-LINE RADIO STATISTICS Kamloops CTRL Source: Numeris (BBM Canada) Survey Period: Radio Diary Survey March 2-April 26, 2015 Demographic: A12+ Area: 9209 (Kamloops Ctrl) Daypart: Monday-Sunday 5am-1am

Station             Format            Share             Central  Reach         Trend

CBYK FM      Radio One         15.8                       16.6                        -0.2

CHNL   AM    Newstalk           15.1                        17.7                       -3.8

CKBZ  FM       B-100                 15.0                        21.0                     +2.5

CJKC    FM      Country            14.5                        13.1                      -1.2

CKRV  FM      The River         12.0                        17.6                      -3.0

CIFM  FM           Rock                11.5                        17.1                       -2.1


TERMS Universe – Estimated Population of the Central Market Area. Spring 2015 Central (Ctrl) Market Area – A Numeris defined geographical area, usually centred around one urban centre. The definition of a Central Market Area generally corresponds to Statistics Canada Census Metropolitan Areas, Census Agglomeration, Cities, Counties, Census Divisions or Regional Districts. Share – Within the central market area, the estimated total hours tuned to that station expressed as a percentage of total hours tuned to all radio. Central (Ctrl) Reach – The estimated number of different people, within the central market area, who tuned to that station for at least one quarter hour during the week.




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