Power 97 Flipping the Switch on New Format
Three days after Corus Entertainment laid off five of its on-air personalities, the company is ready to shake things up again with Power 97.
Sources tell ChrisD.ca the station will move to either a classic rock or country music format beginning Friday morning.
The station is said to be called 975 BIG FM.
A domain name for the station was registered on January 5 and Corus is in the process of securing social media accounts for the name. Sara Lanthier, Corus Radio’s national project manager, reached out to a Twitter account with the same name on January 27 looking to acquire it.
On its Facebook page, Power 97 teased, “Something big is coming tomorrow.” Radio listeners are also hearing a non-stop promo asking them to tune in at 8 a.m. on Friday for the announcement.
In the fall ratings period, Power 97 registered a 2.6 share — down from 3.6 a year prior based on Numeris data.
Must have been a rough sleep for the tall foreheads at both Pattison and Rogers. I guess they are both anxiously awaiting the news at 8am local time to find out what BIGFM will be!
Not sure there was ever a doubt that it would be Classic Rock. If Winnipeg has an identity, it’s Classic Rock. If the city had an anthem, it would be Van Halen’s “Jump”. This move makes sense, or at least a lot more sense than going Country would have, in that market.
According to the big 97.5 website under DJs and shows the big mornings are with Jay and Jolene. Then there is Robin Larose, Adam K, Jeff Woods, and Casey Norman listed. So it looks like Robin is performing double duties vting from Vancouver.