Regina Radio Ratings .. Fall 2014

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TOP-LINE RADIO STATISTICS
Regina CTRL
Source: Numeris (BBM Canada)
Survey Period: Radio Diary Survey September 1, 2014 – October 26, 2014
Demographic: A12+
Area: 7069 (Regina Ctrl)
Daypart: Monday-Sunday 5am-1am

Station        Share         Ctrl Reach (000)    FC Reach (000)   Trend

CIZL              15.6                 64.3                                     87.8                -1.7
CFWF           12.8                 33.4                                     45.5               +2.3
CHBD           12.3                  37.3                                    48.9                +0.5
CKCK           11.9                  35.3                                     49.3                +0.2
CKRM          11.6                  35.7                                      90.9               +1.1
CBK +           10.2                 30.1                                    109.4               +1.3
CJME             6.5                   24.3                                      52.5               -1.9
CHMX           6.0                   27.1                                       35.5               -0.3
CBKFM         2.5                  11.2                                        20.9              -1.2
Terms

Central (Ctrl) Market Area – A Numeris defined geographical area, usually centred around one urban centre. The
definition of a Central Market Area generally corresponds to Statistics Canada Census Metropolitan Areas,
Census Agglomeration, Cities, Counties, Census Divisions or Regional Districts.

Share – Within the central market area, the estimated total hours tuned to that station expressed as a percentage
of total hours tuned to all radio.
Central (Ctrl) Reach – The estimated number of different people, within the central market area, who tuned to
that station for at least one quarter hour during the week.

Full Coverage (FC) Reach – The estimated number of different people, anywhere in Canada, who tuned to that
station for at least one quarter hour during the week.

 

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