TOP-LINE RADIO STATISTICS
Regina CTRL
Source: Numeris (BBM Canada)
Survey Period: Radio Diary Survey September 1, 2014 – October 26, 2014
Demographic: A12+
Area: 7069 (Regina Ctrl)
Daypart: Monday-Sunday 5am-1am
Station Share Ctrl Reach (000) FC Reach (000) Trend
CIZL 15.6 64.3 87.8 -1.7
CFWF 12.8 33.4 45.5 +2.3
CHBD 12.3 37.3 48.9 +0.5
CKCK 11.9 35.3 49.3 +0.2
CKRM 11.6 35.7 90.9 +1.1
CBK + 10.2 30.1 109.4 +1.3
CJME 6.5 24.3 52.5 -1.9
CHMX 6.0 27.1 35.5 -0.3
CBKFM 2.5 11.2 20.9 -1.2
Terms
Central (Ctrl) Market Area – A Numeris defined geographical area, usually centred around one urban centre. The
definition of a Central Market Area generally corresponds to Statistics Canada Census Metropolitan Areas,
Census Agglomeration, Cities, Counties, Census Divisions or Regional Districts.
Share – Within the central market area, the estimated total hours tuned to that station expressed as a percentage
of total hours tuned to all radio.
Central (Ctrl) Reach – The estimated number of different people, within the central market area, who tuned to
that station for at least one quarter hour during the week.
Full Coverage (FC) Reach – The estimated number of different people, anywhere in Canada, who tuned to that
station for at least one quarter hour during the week.
