September 6, 2014
Inside the industry, we have this debate all the time. How can radio reduce its spotload? Here’s an outside view from Paul Kengor, a professor of political science at Grove City College and author of 11 Principles of a Reagan Conservative. Kengor writes in the Pittsburgh Tribune-Review that the public is turning away from conservative talk radio because there is too much advertising, not because they are tired of the politics.
“There can’t be more than 33 minutes of actual program per hour. Why would anyone listen to this? Conservative talk radio is in peril because of conservative greed. There’s simply too much advertising on conservative talk radio. Anytime I tune in, I land on a litany of commercials. Yes, you need advertising to pay the bills but this is unlistenable.” Check out Kengor’s piece HERE and please leave your comments and his conclusions below.