The Nail in HD Radio’s Coffin – and what it Means For You!

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By Mark Ramsey

August 30th, 2014

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From Tom Taylor Now:

A site named GMAuthority says among the changes for the [Chevrolet] Traverse, “HD Radio [is] removed.” There’s more. For the 2015 Silverado truck, GMAuthority says “HD radio feature removed from all radios.” Same for the 2015 GMC Sierra truck, here. For the high-end Buick Enclave, the previous “Color Touch AM/FM/SiriusXM/HD Radio with CD player” is replaced by “AM/FM/SiriusXM radio with CD player.” No mention of HD. As for the Chevy Impala, no HD, and SiriusXM also appears to be missing. So is GM’s in-house OnStar – but there’s a visible reason for that. The GMAuthority Impala page says “On the new features front, Impala adds OnStar Generation 10 Hardware with 4G LTE and Wi-Fi hot-spot capability.”

Ah, Wi-Fi and 4G LTE. This is something I have written about before. And as Tom reports…

…that’s where GM’s really headed [and] GM’s not the only carmaker who’s thinking that way. But to have HD Radio out of the dashboard for at least some 2015 models is a step backward for over-the-air radio. Pandora’s been aggressively courting the automakers and getting its icon on dashboard screens. It’s also frequently mentioned in some new advertising. HD Radio hasn’t had the same prominence in car ads, despite its head-start.

Read More HERE

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