CNN’s Ferguson Coverage Propels it to #1

By , August 20, 2014 
Ferguson Coverage Propels CNN 'New Day' to All-Time High

Tuesday’s 251,000 demo viewers bests morning show’s previous mark — and “Fox & Friends”

Thanks to the unrelenting state of unrest in Ferguson, Mo., CNN has been top dog in the key cable news demo for the last two days. Now its “New Day” morning show has a fresh best-ever mark.

Tuesday’s “New Day” reeled in 251,000 viewers in the 25-54 demo. That’s a far cry from it’s June 17, 2013 debut, when the CNN show had just 95,000 demo viewers.

By comparison, “Fox & Friends” had 212,000 demo viewers yesterday, slipping to second place.

The last time “New Day” out-delivered “Fox & Friends” was on July 16, 2013 (when protests erupted following George Zimmerman’s acquittal in the killing of Trayvon Martin) — and that was just by six percent (186,000 versus 176,000), versus Tuesday’s 18 percent.

Of course, “Fox & Friends” more than doubled “New Day” in total viewers — the standard breakdown by that metric.

Among the rest of the Tuesday cable news competition, MSNBC’s “Morning Joe” had 108,000 in the demo, while HLN’s morning programming got 85,000. The aforementioned programming all runs from 6 a.m. to 9 a.m.

Beyond the morning scramble, CNN also topped primetime and total day in the news demo on Tuesday — as it also did on Monday.

For “New Day,” Chris Cuomo is reporting from Ferguson.


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