Research Director, Inc. Reveals Demo Leaders in Latest Seattle Radio PPM’s

  • courtesy August 6, 2014 at 10:41 AM (PT)

  • The evolving story of the JULY survey continues with our third and final installment of ratings reviews.  The Ratings Experts at RESEARCH DIRECTOR, INC., along with the numbers crunchers at XTRENDS, are proud partners in this production.
  • For scorekeeping purposes, this particular book covered JUNE 19th through JULY 16th.  Contained within that range was the JULY 4th holiday, which had the potential of altering listener behavior over two weeks.  Of course, your mileage may vary.
  • SEATTLE-TACOMA: Back And ForthFor the last three books, two stations from the same cluster have taken turns being the market leader.  This month’s honors went to HUBBARD Top 40/M KQMV (MOVIN’), which moved up thanks to its highest share in over a year (5.9-6.4).  Cluster sister HUBBARD AC KRWM (WARM) was gracious enough to take a step back (6.3-5.7).   This was also the widest margin any leader has enjoyed during that span.  CBS RADIO Classic Rock KZOK returned to more familiar ratings turf (4.1-5.1) as it jumped from #7 to #3.  ENTERCOM Country KKWF (THE WOLF) took over sole control of fourth place with its best book of the year (4.5-4.9) while CRISTA Christian Contemporary KCMS (SPIRIT) dropped two spots to #5 even though it was flat (4.8-4.8).  ENTERCOM Active Rock KISW was off for the third straight survey and slid three places to #7 (4.5-4.2).  This was the first survey under the new commercial rules for ENTERCOM Alternative KNDD (THE END) and while it is too early to call it a trend, the results were encouraging.  The station had its highest share in exactly one year (3.0-3.3) and moved from a tie at #17 into a tie at #14.Even though it was down for the second straight book, KQMV was #1 25-54 for the third month in a row.  Last month appeared to be a disaster for KZOK as the station fell from #3 to a tie at #7.  Well, it appears it was merely a flesh wound as the station moved from that tie at #7 to #2.  KISW has been on a three-book spiral and fell this time to #3. Prior to that, the station had spent four months at #1.  The two-way tie at #3 was broken but neither party was necessarily happy about that.  KKWF ended up at #4 despite its best book in over a year while KCMS landed at #5 with a slight increase in share.  Last month’s #5 twosome did not end well for either party.  KRWM dropped a spot to tie at #6 while CBS RADIO Adult Hits KJAQ (JACK) ended up at #8.Make it three demos in a row at #1 for KQMV. The station remained on top 18-34 with another large share.  KKWF took a big bite out of MOVIN’s lead by increasing its share by about a third as it moved into the #2 position.  Perhaps there may be something to this fewer commercials thing.  KNDD had a rather large share increase and moved from #8 to #3.  It has more than doubled its share since JANUARY when it was sitting at #12.  KISW has fallen hard over the last three books and dropped two spots to #4 with its lowest share since JANUARY.  CCM+E Top 40/M KBKS (KISS) lost some share and dropped a spot to #5.  The three-way that was at #5 last time went kind of south.  CCM+E Top 40/R KUBE slipped to #6 while KJAQ dropped a little further to a tie at #7.  ENTERCOM Rhythmic AC KHTP (HOT) had its lowest share in this formatic incarnation and fell into a tie at #11.  KCMS has quietly been making some noise.  The station was in a tie at #7 with its best book in over a year.  As recently as FEBRUARY, it was languishing in a tie at #20.

    Let’s call it a clean demo sweep for KQMV.  Though it was flat 18-49, it remained #1 for the third consecutive survey.  KKWF moved up to #2 with its best book in exactly a year while KISW slipped back to #3 with its lowest share in over a year.  KZOK rose from the ashes of the previous month to move from a tie at #8 to #4.  This bumped KBKS back to #5 and KCMS to #6.

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