By Roger Currie
After 40 plus years in radio, I’m no longer looking for full-time work, and I’m glad. I’m glad because the business that was so great for so long is now a race to the bottom in many ways.
Of all the traditional mainstream media, radio should be the strongest, because it’s immediate and it’s local. It’s where most people still go when the weather turns rotten. Heaven knows we’ve had lots of that since last fall.
Particularly at breakfast time, radio is key to starting the day on the prairies. One of the best breakfast radio hosts has been large loveable Hal Anderson who took over the morning chair at CJOB in Winnipeg in 2009. I should mention that through most of the 1990′s there was a guy in the chair named Currie.
I gave up the chair in 2000, and I have no regrets. This week, Hal Anderson was told by management that his services were no longer required. Most of us who’ve spent more than a few years in the business have been through it, and it never gets easier.
Football and hockey players get cut because there’s someone better coming up. In radio, such a change is often made because they want someone younger and cheaper after a ‘consultant’ has read the latest book by some guru like Valerie Geller.
Hal Anderson is a great communicator but that Winnipeg station no longer owns the dial the way it used to. CJOB is owned by Corus Entertainment, part of the Shaw family’s empire. Their audience is dominated by Baby Boomers, and lots of us are not working any more.
We’re also not buying big ticket items the way we did 10 or 15 years ago. Some things never change though. When management decides to put a new person in one of those important chairs, their style is about as gentle as a housing stud across the forehead.
Thanks for the memories Hal, and don’t be a stranger.
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Roger Currie is a writer, storyteller, voice for hire, observer of life on the Canadian prairies, and can be heard on CJNU 93.7FM in Winnipeg.
I’m still in shock…if CJOB will dump their top draw and replace him with nothing….good luck to whoever made that decision. Currie is right concerning an aging demographics affecting your
target audience….can’t imagine what kind of reception Wpg Corus Entertainment sales execs are getting when they service or try and develop new accounts. I liked what Hal brought to the table and the way he was treated by CJOB management ought to be a wakeup call to every staff member that this is not the place to be. Long gone it appears is any commitment to staff management brings in…..Knuckles Irving and Brian Barkley may well be the last. Sad for Hal Anderson, and those left at CJOB…..good luck to each and every one of you.
I am certainly glad Mr. Currie that you seem to have the “inside” scoop on what transpired with Hal and Corus. I am going to assume that you are not a regular listener of CJOB because if you were you would have noticed that CJOB has changed. “25 after the hour sports” is gone and they now have “traffic and weather together on the one’s”. Name an industry that doesn’t have gurus like Valerie Geller come in and assess their business? Mr. Currie, the world at CJOB was going to end when Red Alix left, when Peter Warren left, when you left, when Larry left . I do know one thing as a regular listener. Hal Anderson’s health has not been good and he has taken a lot of time off over the last number of months! And something else you may want to consider Mr. Currie. As you put it, Baby Boomers may not be working . Then what do you make of TD Waterhouse Private Investment reporting that Baby Boomers control 72% of the wealth in Canada. That’s up from 62% in 2004! As a regular listener, I will miss Hal too but when that chair was vacated in the past, CJOB seemed to find a “pretty good communicator”. And I don’t think having Baby Boomers with money listening is a bad thing.