December 2, 2016
CBC has well-positioned itself as the reigning leader of Winnipeg radio, both overall and in the morning.Fall radio ratings released this week show CBC going head-to-head with 680 CJOB to reel in the most listeners in the city.
Numeris measured the audience period from September 5 to October 30, 2016.
Compared to last year, 94.3 The Drive (Jim Pattison Broadcast Group) flipped from FAB 94.3 and beloved radio brand Power 97 (Corus) returned to the air, kicking 97.5 BIG FM into radio obscurity.
The below data is for the 12+ demographic, with the Fall 2015 ratings in parentheses for comparison.
(1) CBC Radio One — 12.3 (15.3)
(2) 680 CJOB — 10.8 (10.9)
(3) QX 104 — 9.1 (7.4)
(4) 103.1 Virgin Radio — 7.0 (9.0)
(5) 92.1 CITI — 6.5 (9.4)
(6) KiSS 102.3 — 6.0 (4.9)
(7) 99.9 BOB FM — 5.7 (6.0)
(8) 94.3 The Drive — 5.5 (3.9 as FAB 94.3)
(9) Energy 106 — 4.8 (4.5)
(10) CBC Radio 2 — 4.2 (4.0)
(11) TSN 1290 — 4.1 (3.5)
(12) Power 97 — 3.5 (3.1 as 97.5 BIG FM)
(13) Jewel 100.5 — 2.9 (2.2)
(14) 99.1 Fresh Radio — 1.6 (2.5)
(15) Radio-Canada — 0.5 (0.2)
(16) NOW Country 104.7 — 0.3 (0.7 as Rhythm 104.7)
Morning show ratings (Fall 2016, 12+)
(1) CBC Radio One — 15.6 (20.2)
(2) 680 CJOB — 15.4 (15.4)
(3) 92.1 CITI — 7.9 (11.1)
(4) 103.1 Virgin Radio — 7.8 (8.8)
(5) QX 104 — 7.1 (6.8)
(6) 99.9 BOB FM — 5.7 (4.5)
(7) TSN 1290 — 5.1 (4.2)
(8) 94.3 The Drive — 4.4 (3.3)
(9) KiSS 102.3 — 4.3 (4.6)
(10) Energy 106 — 3.9 (3.3)
(11) Power 97 — 3.6 (2.1)
(12) CBC Radio 2 — 3.4 (3.5)
(13) Jewel 100.5 — 1.8 (1.4)
(14) 99.1 Fresh Radio — 1.6 (1.6)
(15) Radio-Canada — 0.9 (0.1)
(16) NOW Country 104.7 — 0.1 (0.7)
*Morning show data is Monday to Friday, 6 a.m. to 10 a.m. Source: Numeris
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