Why 80 % of Radio Ads FAIL by Ryan Ghidoni
Understand the buying process and you’ll avoid the most common advertising mistakes.
THURSDAY in Broadcast History .. July 28th
It’s the date of birth of radio announcer Bill Goodwin and TV announcer Art Hannes, producer Dick Ebersol and CBS anchorman Scott Pelley.
Judy Garland recorded her iconic ‘Over the Rainbow,’ Regina got Saskatchewan’s 1st TV station, Toronto’s Crew Cuts had their only #1 song hit, Jerry Lee Lewis made his TV debut, Kathie Lee Gifford (pictured) made her last appearance on TV’s ‘Live with Regis & Kathie Lee’, and Rosemary Clooney had a #1 hit with ‘Come On-a My House.’
Obits include radio announcing heavyweights Truman Bradley and Jackson Beck, actress Eileen Brennan and radio’s first Lone Ranger, George Seaton.
Details of these and scores more milestones for July 28th INSIDE.
WEDNESDAY in Broadcast History .. July 27th
IT WAS JULY 27th .. when Moose Jaw radio station CJRM signed on with 500 watts at 665 KHz. It was later moved to Regina and became CKRM ….
When Steve Allen (pictured) began a local late-night TV talk show in New York City that the following year went national on NBC-TV as ‘The Tonight Show’ ….
When a summer replacement series “Dean Martin Presents The Bobby Darin Amusement Company” debuted on NBC-TV…
.. and when NBC-TV removed the daily Dinah’s Place from its programming roster. The move brought Dinah Shore’s 23-year association with the Peacock Network to a close.
ALL the milestones for the date INSIDE.
HipRadio.ca Debuts All-Tragically Hip Format
As Canada’s beloved Tragically Hip arrive in Alberta for four concerts over the span of a week, a new radio station has launched featuring an all-Tragically Hip format.
Dem Convention/Clinton, the scandals & more with guest Michael Rivero on The Goddard Report
Michael Rivero delves into the U.S. political system, focusing in on this weeks Democratic National Convention and voter fraud.
CBC Radio Announces New Host of ‘Cross Country Checkup’
CBC News correspondent Duncan McCue replaces Rex Murphy, who stepped down last September after 21 years.
Being an empathetic coach by Paul Kaye
Being more empathetic requires you to be careful not to invalidate their feelings and experiences by diminishing or ignoring them. We may not share the same views or opinions but it doesn’t make another person’s any less valid. To them it is their reality and therefore it can’t be wrong. It may be wrong to us because of how we experienced the situation or maybe we have more information available to us to help see a different picture, but it isn’t wrong to them. If you dismiss their thoughts or views because they don’t reflect yours, you’re not coaching you’re managing (and maybe not even managing that well).









