POWER struggle: Edmonton radio stations to battle over naming rights in court

A POWER 107 billboard in Edmonton on Nov. 5, 2019. (Karyn Mulcahy/CTV News Edmonton)

 

by Karyn Mulcahy,

CTV News Edmonton

November 5, 2019

EDMONTON — Radio listeners who lived in Edmonton in the 1990s and early 2000s likely remember top 40s radio station POWER 92. While the station has since been rebranded, it’s now at the centre of a copyright lawsuit.

“Corus alleges that CJNW has rebranded itself as POWER 107 and stolen the well known ‘phrase that pays,'” reads a statement of claim filed by Corus last month in a Calgary court.

From 1991 to 2004, CKNG FM Edmonton was known as POWER 92. It was bought by Corus Communications in 1999. Its distinctive black and white branding and phrase that pays, “POWER 92 plays today’s best music, now show me my money” were central to the station’s marketing.

 

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Published on November 5, 2019 at 2:07 pm by Voice Over

Comments

November 6, 2019 - 8:37 am

WalkThePost

How is this any different than when Newcap launched LG104.3 or when Rogers launched FUN in Vancouver? Both were obviously trying to capitalize on the popularity of LG730 and CFUN.

If you give up on a brand, you obviously no longer saw value in it. ..Don’t get upset just because one mans trash is another mans treasure.


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