Beach Radio 103.1 in Kelowna takes to the airwaves…

 

It happened at 12Noon today, Pattison Kelowna group flipped Q103 to 103.1 Beach Radio.  80s and 90s format.

 

Charlee Morgan

 

Her name is Charlee Morgan, formerly of up! Edmonton and now she’s on Kelowna radio…

The secret is out!!! Kelowna’s got a NEW radio station. 103 1 Beach Radio.. I’m honoured to be heard on the evening show starting tonight and weeknights 6 -10 (BC time), You can listen online by clicking our website!www.beachradiokelowna.ca

 

 

http://www.beachradiokelowna.ca/

NEWS RELEASE
October 20, 2017

Kelowna’s NEWEST Radio Station is ON THE AIR!

Kelowna’s NEW 103‐1 Beach Radio is officially on the air… playing the greatest hits of the 80’s and
90’s… non‐stop, with fewer commercials and more music than any other Kelowna radio station.

Beach Radio will play top artists like Bon Jovi, The Cure, AC/DC, Michael Jackson, Tom Petty, and much
more. “I believe this will be Kelowna’s new # 1 pre‐set in the car,” says Program Director Russell James.

“I apologize in advance to the bosses, there will be some people late for work, getting out of the car will
be difficult!”

Besides the best music in Kelowna, Beach Radio has also launched with the best radio personalities,
local news updates presented by experienced news anchors and an unprecedented marketing
campaign.

“The Central Okanagan is home to more than 30 public beaches although none of them play music…
until now. We are now officially the communities 31st beach… the fun one that plays the greatest hits of
the 80’s and 90’s” says James.

The change from Q103.1 to the new and improved 103.1 Beach Radio followed extensive market
research and conversations with hundreds of real radio listeners in Kelowna and West Kelowna.

“They told us too many stations play the same new music and they play those same songs over and over
again,” stated Karl Johnston, General Manager. “We’re not alone in hearing this; recently, Castanet
announced plans for an oldies/news and talk radio station with music from the 60’s & 70’s. We wish
them well, but we believe the audience we identified is much bigger,” added Johnston.

“Listeners told us they wanted something exciting, something that reflects their lifestyle in Kelowna,”
says James. “Stations like Beach Radio have taken cities like Vancouver, Calgary, and Edmonton by storm
and if you ask anyone the 80’s and 90’s is the “go to” choice for big familiar songs,” James added.

“We believe life is better on the Beach,” says Johnston, inviting radio listeners in Kelowna to “come over
to the Beach” and give the station a try.

The NEW 103.1 Beach Radio is part of the Jim Pattison Broadcast Group.  Along with sister station Power
104, we are Kelowna’s ‘original’ radio stations, serving the central Okanagan for 86 years!

The NEW 103.1 Beach Radio can be heard at 103.1FM and online at BeachRadioKelowna.ca
For more information please contact:

Karl Johnston, General Manager   250.762.3331 or 306.961.1062 c

Russell James, Program Director  250.762.3331 or 604.318.3163 c

Published on October 20, 2017 at 1:10 pm by Michael Easton

Comments

October 20, 2017 - 1:26 pm

Matthew Lausmann

What Gonna Happen To Onair Staff?


October 20, 2017 - 1:31 pm

Henry jobstock

They are all headed for the beach


October 20, 2017 - 2:25 pm

Brian Cook

Danny kid is on air now so my guess is he is staying. Not sure about the rest. Will update with more information


October 20, 2017 - 7:26 pm

VancouverTVGuy

A new format, not a new station. It’s still the same station that originated as CKOV on the AM band way back when.


October 21, 2017 - 7:02 am

AB Radio Guy

Good god who is responsible for these bloody companies? First off, ridiculous name. Maybe if they were launching in the spring when people were actually starting to go to the beach but launching this heading into winter when the beaches are cold, dark and empty seems like a bad omen! Secondly, this station sounds identical to the Juice. I get the Juice is about to change so I guess that opens a hole but why 80s and 90s and no 70s? They talk in the press release about these types of stations being huge in Calgary, Edmonton, Vancouver, etc. Unless I missed something, there are no stations just playing 80s and 90s in those markets but hugely successful stations like XL103, Capital FM, LG104 that play 70s, 80s and 90s. Maybe they were scared of Castanet’s new station but it hasn’t even launched yet. To me, this is just a joke. Time and ratings will tell I suppose. Maybe there are smarter people than me but this seems like Pattison missed a real opportunity here.


October 22, 2017 - 8:21 am

Truth

The station sounds great. Focussing on 80’s & 90’s positions it for the 40-somethings. Those who were teenagers in the 70’s are already aging out of the 25-54 demo. I agree that it’s an odd time on the calendar to launch a station called “Beach Radio”, but by the time next June rolls around, listeners probably won’t be saying “yeah….but they launched it in October.”


October 23, 2017 - 5:55 am

Ratings Hound

This is interesting. You model your “new” station after a station like “Juice” that was basically sold for $600,000 (minus building leases, etc). Give me a break! The logo is terrible, and the station has the focus of a guy with a track record of pushing CHR radio in western Canada into the ground? Sounds about right for Jim Pattison Broadcasting. This company has unlimited money, with zero vision in their radio division.


October 24, 2017 - 8:18 pm

theydontcareandneitherdoi

Very disappointed about Beach FM ! Pattison had no choice but to shut down the former Q103.1, as it was a copy cat version of Sun FM that made no money at all! But, as if to show that suicide radio is alive and well, the new format is also a stolen format, namely a regurgitated form of 103.9 the Juice, perhaps the most mismanaged, bottom feeder of all time that the Kelowna public clearly rejected !

After hearing the station for an hour, last weekend, the musical lineup is a hybrid between K-96.3, 103.9 the Juice, and stale cheese, that Kelowna people are frankly sick and tired of.

Also, the press release belies reality. It says that “experienced newspeople” will be reading the news, but they recently let go very experienced Kelowna newsman Russ Bythe. So, this tells me that the Vernon KISS-FM news dept. will be a regional news department for Pattison in what will be a bare bones operation for Pattison.


November 10, 2017 - 9:39 am

Art

The new station is just like grapes. We have a new whine in town. Same product…different flavour. This one is palatable. A good measure of success is how much people complain. It’s basic human nature to make anything good into bad.


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