Our sales training clients in Vancouver, Victoria, Edmonton and Calgary agree on the importance of having a well-trained sales team. The ability to monetize your marketing efforts and drive sales is the lifeblood of top-line revenue growth. How about your Sales Manager? This person is leading your team and fully responsible for your company’s sales success or lack there of. Is your Sales Manager creating top-producers or driving Salespeople to work for the competition?
Here’s a sobering fact that many Sales Managers will unfortunately agree with. We neglect or at least wait too long to train Sales Managers. The Harvard Business Review recently reported that the average age of managers receiving training was 42. Of the 17,000 worldwide leaders polled, the average age of the managers was 33. Here’s what they found:
Training Your Sales Manager A Decade Too Late
Allowing Sales Managers to practice in the field without specific training for almost 10 years is not good business. It can be downright destructive. Lost sales, poor employee retention, disappointed clients and unrealized expectations paint an ugly picture that everyone hates to look at – especially a frustrated Sales Manager who doesn’t know what he or she is doing wrong.
Feel free to investigate our six-month Sales Management Training Program. If you’re a Professional Salesperson wanting the skills of a top-producer, please feel free to check out our online program The Sales Skills Incubator or our book SHUT UP! Stop Talking and Start Making Money.
Dave Warawa – PROSALESGUY