Eric Samuels joins Matt on this weeks Sound Off Podcast

Eric Samuels hired me to do evenings at 100.3 the Bear in Edmonton in 1994. Although Eric would move on to Vancouver a few years later, the two years I worked under him set the tone for how I would broadcast and program radio for years to follow. The best way I could describe his approach is that it is okay to broadcast outside the lines of the unwritten rules of radio. (And by that, I don’t mean vulgarity or profanity – those are the written rules of radio)

A few months ago, Eric reached out to me and asked about doing a series about life after radio. That theme comes up often on this podcast with Todd Hancock, John “Milkman” Milke, Humble & Fred and others. (All of who are actually doing radio; just not for radio stations) The Sound Off Podcast is an audio record of radio stories told by the people who were there. In last week’s episode, TJ Connors spoke of his dad Scruff and his return to 97.7 HTZ-FM in Saint Catherines; those two elements return again and serve as a continuation of sorts. Eric was program director from the station’s inception through to 1992, then he and Scruff and a cast of characters went to Edmonton and started 100.3 The Bear.

In the years that ensued, we spoke about being at the forefront of ratings success at Z95 in Vancouver and becoming the head of programming for Standard Radio nationally – and knowing when it was time to step away.

Matt Cundill

“Matt Cundill works with radio groups on digital strategies and talent coaching. He recently started the Sound Off Podcast: The Podcast about Broadcast”

E-mail Matt: [email protected]

Twitter: @mattcundill

Sound off Podcast

” The Sound Off Podcast is committed to helping broadcasters find their way through the digital revolution. “

Published on March 28, 2017 at 11:36 pm by Brian Cook


March 29, 2017 - 6:24 am


‘Knowing when to step away’, I thought he was fired by Standard Broadcasting in Richmond, along with Gary back in the day. Anyhow, it would be interesting to listen to him.

March 29, 2017 - 7:44 pm

Matt Cundill

Without giving the whole episode away – “knowing when to step away” referred to radio as well as Z95. I know it’s one of the longer listens at 64 minutes, but I didn’t want you to have to download it twice. I think you’ll enjoy this one Rob.

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